USA Technologies, Inc., has unveiled the e-Port Ad-Serving Network designed specifically as an innovative new offering for the global interactive media marketplace.
The e-Port Ad-Serving Network which allows advertisers to display advertisements, content such as news and weather, and other information on e-Port terminals, was showcased at the recent DoubleClick Worldwide User Conference 2001 in San Francisco, California. e-Ports are embedded devices with LCD color touch-screens that can be placed in point of sale terminals such as vending machines, credit card readers and copiers.
DoubleClick Inc. (Nasdaq: DCLK – news) is a USA Technologies business partner, and will provide the advertising serving capability for e-Port. USA Technologies has secured unlimited worldwide license to utilize DoubleClick’s AdServer 4.1 software, the leading standard ad serving software solution.
The combination of DoubleClick’s software, USA Technology’s worldwide Network and the e-Port devices allows advertisers to reach their customers in a whole new way, akin to small, highly-targetable interactive billboards. These e-Port devices on USA Technology’s Ad Serving network provide advertisers valuable “real estate” for displaying ads in unlimited venues — schools, retail establishments, hotels, offices, wherever vending machines or POS equipment such as gas pumps, office equipment, postage machines, and ATMs are placed.
USA Technologies’ advertisers will have pinpoint targeting ability, since each e-Port has an extensive profile of information about its location, owner, traffic, volume, nearest major city, and demographics.
Richard Frankel, Vice President and General Manager of Double Click’s AdServer Technology Solutions observed, “I’m impressed by e-Port technology as a revolutionary, new application for advertising. e-Port is a very impressive medium for reaching new kinds of customers with new kinds of marketing messages.”
USA Technologies was invited to demonstrate e-Port at the User Conference to highlight the new and innovative ways Double Click’s software is being used in the marketplace.
This new USA Technology’s AdServing network offers advertisers the opportunity to target consumers in high traffic, high transaction locations according to Thomas McCarty of VMR Group, an Oakland, CA marketing consulting and research firm assisting in developing the e-Port ad serving network. “Our research shows that retail point of sale and vending locations offer enormous potential as locations for delivering advertising,” Mr. McCarty said. “There are more than nine million retail point of sale terminals and six million vending locations in the United States alone.” He estimated that 100,000 e-Ports strategically located throughout the US could attract as many as 25 million viewer impressions a day. This daily reach could be equivalent in scale to the major portals such as AOL and Yahoo.
“Our goal is to be a leading point of sale/interactive media and network services company, driving revenues from three sources: hardware sales/licensing of technology, network services, and sale of interactive media,” said Stephen P. Herbert, President and Chief Operating Officer, USA Technologies. “We were delighted with the interest e-Port Ad-Server received at the DoubleClick Worldwide User Conference, and already we are receiving inquiries from customers interested in advertising their offerings on our e-Port network,” he said.
To view a 2:45 minute video of USA Technology at the DoubleClick conference, go to http://usatech.com/USATdbck.rm.
About USA Technologies:
USA Technologies is recognized as a leader in cashless micro transactions and associated financial services. USA Technologies provides credit card activated and other cashless systems for equipment such as vending machines, Point of Sale devices and business equipment. USA Technologies is an IBM (NYSE: IBM – news) Business Partner and an inaugural member of the Sprint (NYSE: FON – news) Enabling Application Service Provider Program for e-commerce. It has also established relationships with a number of global IT, multimedia, and telecommunications companies including Marconi Online Systems, RadiSys Corporation, DoubleClick Inc., and Xerox Corporation. Visit the USA Technologies home page at [www.usatech.com].