Visa U.S.A., the world’s largest consumer payment system, is giving online shoppers the chance to win a $50,000 shopping spree during the month of August — just in time for the busy back-to-school shopping season. The “Visa Online Shopping Spree” has been designed to drive traffic to merchant Web sites and motivate consumers to use their Visa cards online. Over 20 leading online retailers and over 90 Visa Member banks are participating in the promotion.
Each time cardholders use their Visa card to make an online purchase at participating merchants between August 1 and August 31, 2001, they will be automatically entered to win a $50,000 Visa card. Visa will also give 250 first prize winners a $100 Visa card. Winners can use these Visa stored-value cards to go on a shopping spree anywhere Visa is accepted — at approximately 22 million locations worldwide. The more times cardholders use their Visa card at participating online merchants, the more times they will be automatically entered into the sweepstakes. No purchase or obligation necessary to enter or win. For more details, including Official Rules, visit www.visa.com/shoppingspree beginning August 1, 2001.
“During May 2001, Visa’s `Win What You Spend X 10′ promotion exceeded our expectations — the number of participating merchants and banks was higher than anticipated and we were very successful at generating awareness for the promotion,” said Gerry Sweeney, Vice President of e-Visa, Visa U.S.A.’s e-commerce division. “Visa is excited to launch our next online promotion, offering consumers an even bigger reward for shopping online.”
“Online promotions, like the `Visa Online Shopping Spree,’ can be used to help drive traffic to our site and ultimately increase sales. This new Visa promotion also provides incremental exposure for the Tickets.com brand,” said Chris Woodburn, Vice-President of Marketing, Tickets.com.
“NextCard is committed to giving cardholders an enjoyable and rewarding online shopping experience and the `Visa Online Shopping Spree’ gives us an easy, turnkey way to offer additional value to our cardholders,” said Christopher Tracy, Vice-President of eCommerce Marketing, NextCard.
The promotion will be supported through a comprehensive marketing program, including online advertising on popular shopping-related sites, e-mail and viral marketing campaigns, and online merchant point-of-sale signage. Additionally, over 90 Visa Member banks will be featuring the promotion on their websites.
You can learn more about the “Visa Online Shopping Spree” Promotion and participating merchants by visiting [www.visa.com/shoppingspree] beginning August 1, 2001.
About Visa U.S.A.
Visa is the world’s leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with the best way to pay and be paid. More than 14,000 U.S. financial institutions rely on Visa’s processing system, VisaNet, to facilitate over $810 billion in annual transaction volume — including more than half of all Internet payments — with virtually 100 percent reliability. U.S. consumers carry more than 353 million Visa-branded smart, credit, commercial, stored value and check cards, accepted at approximately 22 million locations worldwide. Visa has long led the industry in developing payment security standards, and has been named the most trusted payment brand online. Visa’s people, partnerships, brand and payment technology are helping to create universal commerce — the ability to safely conduct transactions anytime, anywhere and by any device. Please visit [www.visa.com] for additional information.