ITS Networks Inc. announced it has signed
an agreement with El Corte Ingles, Spain’s top retailer and department store
chain to distribute its line of “Melanie” calling cards.
El Corte Ingles is one of Spain’s largest companies and has over ninety
stores distributed all over the country. They have agreed to distribute the
“Melanie” cards in all of their shops and department stores. The card itself
will be a prepaid low cost calling card available in 1000 (6.01 euros) and
2000 (12.02 euros) pesetas versions.
At the same time as its introduction into the market, ITS is to launch a
very large marketing campaign in press, radio and exterior supports. The
world famous actress Melanie Griffith will also make several public
appearances in the main El Corte Ingles stores to further promote the product.
The President of ITS Networks Inc (ITSN), Frederic Cohen states that, “A
distribution agreement with El Corte Ingles is a very exciting move for us.
Apart from giving us great prestige, it is very synergistic with our national
expansion plans. Because of the population’s fascination with Melanie, and
her husband Antonio Banderas, we know that this card will be a great success.
The design of the card is still secret but all I can tell you is that it is
absolutely stunning. There will be 5 different designs, and a special
promotion for those wanting to collect all five cards”.
I.T.S. Europe S.L., a wholly owned subsidiary of ITS Networks Inc (ITSN),
is a Spanish telecommunications corporation. ITS offers the market Direct
Pre-Selected Fixed Line Services, Cellular Services, Email, Broadband, Dial
Around Calling, Calling Cards, Auto Dialers, Call Back Services, Business to
Business E-Commerce and other Internet and Web Design Services.