Visa U.S.A. and Snowball.com announced the launch of a joint promotional campaign to reach millions of teens with a special offer for the Visa Buxx card — the prepaid re-loadable card for teens that teaches financial responsibility.
The promotion will be e-mailed to the millions of teens registered on Snowball’s IGN.com and ChickClick.com networks and will offer a free three- month trial subscription to Snowball’s hip IGNinsider club if the teen’s parent signs up to receive a Visa Buxx Card.
“We are very pleased to work with Snowball to reach teens and share the benefits associated with being a Buxx cardholder. What we saw in Snowball is a partner with a strong presence on the web with a large, active teen user community,” said Visa U.S.A. Vice President of Prepaid Products Todd Brockman. “Teens like Visa Buxx because it offers them independence and convenience while showing their parents they can be smart about how they spend money. Parents like Visa Buxx because it helps them teach their teen about responsible spending.”
The Visa Buxx card is parent-controlled. Parents load money onto the card, and then track with their teens the spending through the Visa Buxx issuing bank’s web site or . It is not a credit card, but a reloadable pre-paid card that can be used everywhere Visa is accepted — over 21 million merchant locations worldwide — and provides the same conveniences and protections of all Visa cards.
“While Snowball’s audience encompasses young adults as well as teens, we understand teenagers and how their interests and needs differ from adults. For years, we have fostered a special connection with teens by developing content and services geared specifically toward this age group, including our MissClick channel and the IGN handheld games and Nintendo channels. Because our audience is web savvy and comfortable with online shopping, we are especially pleased that Visa chose Snowball to reach this audience. It enables us to provide a valuable service to the teen segment of our community by giving them spending power online in a way that teaches financial responsibility,” said Rick Boyce, President of Snowball.
Visa U.S.A. launched the Buxx card in August 2000 and the reaction from both parents and teens has been very positive.
“Parents tell us they love the fact that Visa Buxx is not a credit card. They appreciate the control they have in loading the card, reviewing spending and then working with their teens to manage the money responsibly,” Brockman said.
About Visa U.S.A.
Visa is the world’s leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with the best way to pay and be paid. More than 14,000 U.S. financial institutions rely on Visa’s processing system, VisaNet, to facilitate over $810 billion in annual transaction volume — including more than half of all Internet payments — with virtually 100 percent reliability. U.S. consumers carry more than 353 million Visa-branded smart, credit, commercial, stored value and check cards, accepted at approximately 22 million locations worldwide. Visa has long led the industry in developing payment security standards, and has been named the most trusted payment brand online. Visa’s people, partnerships, brand and payment technology are helping to create universal commerce — the ability to safely conduct transactions anytime, anywhere and by any device. Please visit for additional information.
Snowball (Nasdaq: SNOWC) is the leading Gen i(tm) network for Web-centric young adults who have grown up using the Internet. Consistently ranked by Media Metrix as one of the most-visited consolidated Internet properties, Snowball produces and aggregates top Gen i Web sites, attracting millions of unique visitors with its award winning content and resources. Snowball’s networks — IGN, ChickClick and HighSchoolAlumni — partner with a collection of affiliate sites delivering a diverse selection of content, community and commerce for Snowball’s users. Snowball also offers subscriptions to premium content and services on its IGN and HighSchoolAlumni networks. The company offers its business customers a full spectrum of integrated marketing solutions to reach Snowball’s large Net-centric audience. These products include impression-based advertising and sponsorships, permission marketing, custom publishing, contextual e-commerce, direct e-mail marketing and content syndication. The company is headquartered in San Francisco, with sales offices in New York and Los Angeles. For more information visit .Details