Twenty gaming properties have recently signed contracts to use the innovative products and services of Global Cash Access (GCA). GCA is the leading supplier of cash access, financial management and customer relationship marketing technologies to the gaming industry.
Among the products and services offered by GCA are the Automated Cashier Machine (ACM(SM) and an array of guest development marketing services.
ACM is a “smart ATM” that uses Internet and facial biometric technology to offer patrons a quick way to access multiple cash access services and other entertainment needs in a single stop – without the need of cage operator assistance.
GCA’s guest development marketing services assist casinos in understanding their customers and increase traffic to the gaming floor and events.
Properties that signed agreements with GCA are:
— Athena – Tarpon Springs, Fla. — Bully’s Sports Bar Mount Rose – Reno, Nev. — Bully’s No. 3 – Sparks, Nev. — Fantasea Cruises – Texas City, Texas — Harrah’s Jazz Casino – New Orleans, La. — Harrah’s St. Louis Casino and Hotel – Maryland Heights, Mo. — Jump Up Casino – St. Maarten, Netherlands, Antilles — Santa Ana Star – Bernalillo, N.M. — TLC Enterprises, Inc. — Golden West Casino – Las Vegas — Howl at the Moon Saloon – Las Vegas — Loose Caboose Central – Las Vegas — Loose Caboose Nellis – Las Vegas — Loose Caboose Rainbow – Las Vegas — Loose Caboose Saloon – Las Vegas — Loose Caboose Tropicana – Las Vegas — Magoos Bar & Grill – Las Vegas — Magoos Cheyenne – Las Vegas — Magoos East – Las Vegas — Magoos Hideaway – Las Vegas — Top Cat Bar – Las Vegas
Global Cash Access was formed in 1998 and is a joint venture of First Data Corp. and M&C International, Inc. Providing access to the gaming industry’s largest patron database, Global Cash access uses Internet technologies to deliver funds transfer, financial management and customer relationship marketing services to more than 1,000 gaming properties nationwide. More information on the company is available at [www.globalcashaccess.com].