The Palms Casino Resort, scheduled to open in Las Vegas in December 2001, and nine other properties recently signed contracts to utilize the technologically advanced products and services of Global Cash Access, a supplier of cash access, financial management and customer relationship marketing technologies to the gaming industry.
Under the agreement, Palms Casino Resort will take advantage of GCA’s Casino Cash Plus 3-in-1 ATM and QuikCash Plus Web (QCP Web) products as well as Central Credit and Western Union. The casino will also utilize GCA’s new Guest Development Marketing service, QuikMarketing.
“As a new, state-of-the-art casino, we want to provide the best gaming experience to our customers,” said Al Zayas, director of cage operations at Palms Casino Resort. “GCA provides the most technologically advanced cash access services to the gaming industry, so it made perfect sense to install their products at our casino.”
Statistics show that approximately 30 percent of standard ATM cash request transactions at gaming properties are denied because of bad PIN numbers, exceeded limits or insufficient funds. GCA’s Casino Cash Plus 3-in-1 ATMs eliminate such denials through a patented roll-over feature, which gives patrons the option of obtaining funds via a POS debit transaction or a pinless credit card cash advance. The Casino Cash Plus 3-in-1 ATM has become widely accepted due to its convenience to casino patrons and proven profitability to casino operators.
QCP Web, a Web-based, full-service transaction processing system for cage operations, consolidates the products of GCA cash advances, Telecheck, Central Credit, Western Union, ACM enrollment and QuikCredit. It also tracks gaming patron marketing information across all product lines and reduces the need for multiple pieces of hardware in the cage.
GCA’s QuikMarketing service will aid Palms Casino Resort in promoting its grand opening with special offers, programs and events by using the gaming industry’s largest patron database to distribute marketing materials with pinpoint precision to targeted gaming customers.
Palms Casino Resort, located on a 32-acre site just west of the strip on Flamingo Road, in Las Vegas, embraces the pleasures of a resort get-away to provide a comfortable gaming experience. The casino will feature 2,400 slot machines, 55 table games, keno, poker and a race and sports book in 95,000 square feet of space.
In addition to Palms Hotel Casino, properties that recently signed agreements with GCA are:
— Casablanca Resort and Casino – Mesquite, Nev.
— Casino Rouge – Baton Rouge, La.
— Grand Victoria Rising Sun – Rising Sun, Ind.
— Kla-Mo-Ya Casino – Chiloquin, Ore.
— Oasis Resort and Casino – Mesquite, Nev.
— Pompano Park – Pompano, Fla.
— Riverside Resort and Casino – Laughlin, Nev.
— Royal Club Casino – Seattle, Wash.
— Virgin River Hotel and Casino – Mesquite, Nev.
About Global Cash Access
Global Cash Access was formed in 1998 and is a joint venture of First Data Corp. (NYSE:FDC) and M&C International, Inc. Providing access to the gaming industry’s largest patron database, Global Cash Access uses Internet technologies to deliver funds transfer, financial management and customer relationship marketing services to more than 1,000 gaming properties nationwide. More information on the company is available at [www.globalcashaccess.com].