Discover Financial Services has launched a program for its cardholders to participate in the disaster relief funding. Starting tomorrow, Discover Card will make a donation to the relief efforts for every transaction Discover cardholders make until the goal of $5 million is achieved. Discover cardholders will also be able to donate their annual ‘Cashback Bonus’ awards to the relief funds. Television and print advertisements announcing the launch of this program will roll out this weekend. All Discover Cards are part of this program including the Discover American Flag Card, launched in 1999, which has artwork of the American Flag on the face of the card. According to CardData ([www.carddata.com]), Discover had 41.4 million accounts as of August 31.