Alliance Data Systems Corp. announced that it has signed a multi-year agreement to provide a full-service private label credit card program to ShopNBC, along with special card benefits to customers. ValueVision Media owns and operates the national shopping network.
The agreement between Alliance Data and ShopNBC is geared toward increasing ShopNBC sales via its cable/satellite and online channels while also providing strategies for building and improving the relationship with its customer base. Alliance Data will provide private label credit card services including account acquisition and activation; card issuance; credit approval; payment processing; statement generation; and customer service. Additionally, Alliance Data will use its significant retail experience to assist ShopNBC in developing and executing a customized marketing program, including incentives and other special promotions, designed to increase customer loyalty and incremental sales.
“We are both proud and excited that ShopNBC selected Alliance Data to provide the critical services needed to strengthen and expand the base of loyal customers for their network,” said Ivan Szeftel, president, retail credit services, Alliance Data Systems. “The home shopping industry is competitive and continues to grow at a strong pace. We are confident that Alliance Data can offer the business solutions needed to increase ShopNBC’s competitive edge and strengthen its customer relationships.”
Dick Barnes, COO and CFO of ShopNBC, said that by teaming with Alliance Data, the ShopNBC brand can be enhanced.
“We recognized that in order for our strategy of utilizing converged media to continue our growth in the broadcast and online arenas, we had to further our commitment in delivering the services that are most meaningful to our consumers,” said Barnes. “By utilizing Alliance Data’s marketing capabilities and impressive customer care services in support of a private label credit card, we will strengthen the relationship with our customers while also creating greater brand visibility for ShopNBC.”
ShopNBC is a leading national shopping network, formerly known as ValueVision TV, that is owned and operated by ValueVision International, Inc. (Nasdaq: VVTV). ValueVision operates in the home shopping industry, which is approximately $5 billion in size and growing, and is capitalizing on the convergence of television, the Internet and commerce. The Company’s mission is to be the most innovative multimedia network offering consumers an entertaining, informative, and interactive shopping experience. GE Equity and NBC own approximately 40 % of ValueVision. As the nation’s third largest and fastest growing shopping network, ShopNBC is broadcast 24 hours a day, 365 days a year and is simulcast live on the Web at ShopNBC.com and on Yahoo! ShoppingVision. As of April 30, 2001, ShopNBC reaches about 48 million cable and satellite households (DIRECTV; DISH).
Alliance Data Systems
Based in Dallas, Alliance Data Systems (NYSE: ADS) is a leading provider of transaction services, credit services and marketing services, assisting retail, petroleum, utility and financial services companies in managing the critical interactions between them and their customers. Additionally, Alliance Data operates and markets the largest coalition loyalty program in Canada. All together, each year, the company manages over 2.5 billion transactions and 72 million consumer accounts for some of North America’s most recognizable companies. Alliance Data Systems employs approximately 6,000 associates at more than 20 locations in the United States, Canada and New Zealand. For more information about the company, visit its web site, .Details