Gemplus Labs unveiled a revolutionary element to answer to the problem of
of on-line digital content. The S.U.M.O. (Secured Unlimited Memory On card),
with 224 megabytes of memory, is designed to tackle the big issues of secure
downloading and file protection, digital rights management, and digital
Downloading of digital content from the Internet is as popular as it is
controversial. Content providers are enthusiastic about the market’s
but concerned by the possibility of copyright infringement. The Recording
Industry of America estimated recently that it has lost $USD 4.5 billion to
Gemplus’ response to this challenge, with the help of Hitachi, is to embed
seven flash memory chips in a smart card. The Hitachi memory chips store
content, which is protected by the smart chip which stores access rights and
appropriate keys. Working together the chips add a previously unseen security
dimension to content storage.
Effective digital rights management is supported by the S.U.M.O concept. A
copyright solution can reside on the card, containing encrypted information
that can be accessed only by registered users with digital keys.
Smart card interfaces can now be found on a multitude of devices from PDAs and
PC’s to television set-top boxes. The contents stored on a S.U.M.O card can be
transferred from one smart card enabled device to another, without
or altering the digital rights. An additional plug-in SIM format has been
created with a 64 megabytes of memory.
The multi-application capability inherent in smart cards means S.U.M.O can
become a true lifestyle manager. For example a card can control secure
access, host personal credit card details and store downloaded applications.
One personalized card can securely control Internet transactions from
to end. S.U.M.O cards could also provide a solution to consumers to store
securely their personal files.
The future capacity of the S.U.M.O card is limitless, allowing innovative new
applications. For example, retailers could replace current loyalty schemes
a more dynamic customer relationship. Rather than receive rewards through the
mail, customers could download music and movies on-line, making the experience
immediately fulfilling and interactive.
The current version of the S.U.M.O card supports a high-speed data link of up
to 20 megabits per second in an ISO-format card. Today’s prototype
demonstration at Cartes 2001 will show a card that can store up to eight hours
of music files (MP3 or Real Audio), 12 minutes of video (MPEG) or over 100
e-books. In the future the card will support feature-length movies.
Michel Leduc of Gemplus Labs says, “In April a survey revealed that over 37
million Americans downloaded music files from the Internet. Much of this
activity was carried out without any thought to the rights of the content
creators. This concept card gives digital rights owners a valuable new tool,
encouraging businesses to deliver more and better products via the Internet.”
Joachim Rupp, product manager for system memory at Hitachi Europe Ltd. who
Gemplus partner for the S.U.M.O project says, “The growing need for secure
storage of digital content is very significant for a multitude of
Innovative products, such as the groundbreaking S.U.M.O concept card, clearly
demonstrates how Hitachi advanced flash memory solutions and Gemplus’ security
and card know-how enabled a new generation of secure storage products.”
Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world’s leading
global electronics companies, with fiscal 2000 (ended March 31,2001)
consolidated sales of 8,417 billion yen ($67.9 billion(1)) The company
manufactures and markets a wide range of products, including computers,
semiconductors, consumer products and power and industrial equipment. For more
information on Hitachi, Ltd., please visit Hitachi’s Web site at
GEMPLUS: the world’s number one provider of solutions empowered by Smart Cards
(Gartner Dataquest 2001, Frost & – Sullivan 2001).
Gemplus helps its clients offer an exceptional range of portable, personalized
solutions that bring security and convenience to people’s lives. These include
mobile internet access, inter-operable banking facilities, e-commerce and a
wealth of other applications.
Gemplus is the only completely dedicated, truly global player in the Smart
industry, with the largest R&D team, unrivalled experience, and an outstanding
track record of technological innovation.
Gemplus trades its shares on Euronext Paris S.A. First Market and on the
Stock Market(TM) as GEMP in the form of ADSs. Its revenue in 2000 was 1.205
Billion Euros. It employs 7200 people in 37 countries throughout the world.
Gemplus: Your Passport to the Digital Age