Barclaycard, Europe’s leading internet card services company, predicts a
significant growth in e-commerce in the UK following the launch of its
new online shopping mall,
http://www.indigosquare.com. IndigoSquare from
Barclaycard, the result of a Â£30 million joint venture with Nomura
International plc, the international investment bank, aims to boost consumer
confidence in internet shopping in time to make 2000 the busiest Christmas yet
The new portal, which is targeted at all UK consumers, differs from existing
online shopping malls, in providing a combination of the most comprehensive
choice, greatest ease-of-use, a customer promise guaranteeing retailer
standards and unique 24-hour, seven day-a-week customer service, all backed by
the Barclaycard brand. It will be supported by Â£10m of advertising and
marketing in the first 12 months alone.
Mark Shea, newly appointed Chief Executive of IndigoSquare says, “IndigoSquare
signals the real arrival of the new economy as a part of everyone’s’
shopping experience. Of the 17.5 million people on the internet in the UK,
almost three and a half million are already shopping online*; IndigoSquare has
been designed to attract those shopping online now and to persuade the
million to join them. IndigoSquare’s choice, convenience and service,
coupled with our unique customer promise and the reassurance of the
brand, will provide people with the confidence to consider the internet as
shopping-as-usual. IndigoSquare is designed to provide the most
comprehensive and easy-to-use online shopping facility. Its range of choice
competes with the largest high street and out-of-town shopping centres, with
over one million products on offer from more than 50 retailers at launch and
100 by Christmas.
Emmanuel Roubinowitz, a director in Nomura’s Communications & Technology
commented, “Our investment in IndigoSquare is based on a number offactors;
Barclaycard is a well known brand and has an impressive customer base. We will
also give guidance on financial and structural decisions, as well as on
industry developments, using the skill and expertise of our dedicated research
Consumers will be able to buy from an exhaustive selection of familiar
brand-name goods and services from both existing leading retailers, as well as
from newer online shops. The variety of products extends from a Â£275,000 wine
collection to worms for your garden. By the end of next year, IndigoSquare has
a target of five million products, 350 retailers and 500,000 users.
Shoppers will enjoy the most advanced search facility available, which has
created to appeal to novices and experienced internet users alike.
features a simple &Â£8216;foyer&Â£8217; entrance that separates participating
retailers into product categories, so that consumers can browse quickly and
easily around their chosen area. Further searches can be made for products and
services, retailers, brand names and manufacturers, with full price
comparisons. Unlike competing portals, IndigoSquare is supported by a
round-the-clock helpline every day of the week, a unique feature aimed
particularly at those who shop online infrequently.
IndigoSquare also provides its shoppers with a customer promise that all
retailers meet exacting minimum standards. Namely, that each one is genuine
has been vetted and approved; that all will provide secure payment to ensure
card numbers are safe and a reference number to confirm each order; and that
every shop has clear delivery and contact details within its site.
Consumers do not have to pay with a Barclaycard to shop at IndigoSquare.
However, those that do will benefit from Barclaycard&Â£8217;s online guarantee,
which promises that its cardholders will not be liable for fraudulent
transactions on their account.
Online shopping in the UK was valued at almost Â£600m in 1999, is predicted to
have doubled by the end of 2000 and to reach Â£12.5 billion in 2005, according