Ernex Marketing Technologies Inc. announced the general availability of
its new loyalty database hosting services.
The company also announced it recently completed the first full implementation
of the hosting service at Royal Bank of Canada where it is used for the bank’s
points-earning premium Visa credit card databases. The service provides the
bank with a complete, real-time, points management system. Ernex has been
providing Royal Bank and its stakeholders with highly flexible and powerful
tools to efficiently manage the administrative, help-desk, partner redemption,
and catalogue rewards management tasks involved with the bank’s five discrete
credit-card rewards programs. The real-time hosting service provides Royal
Bank’s operators and partners with timely and accurate cardholder data, a
flexible infrastructure for scalability and modifications, and significant
savings from administrative and operational efficiencies.
Ernex’s loyalty database hosting service is designed to make it more flexible
and efficient for credit card rewards program operators to administer the
points-management cycle. The new offering from Ernex is a core component in
company’s strategy to provide innovative, real-time solutions to credit card
issuers and large membership organizations in North America.
The rigidity of many legacy systems restricts the ability of loyalty database
program operators to easily or cost-effectively make modifications in their
programs. With many legacy systems relying on batched-processed data, manual
administration, or departments operating in silos, current and accurate
information is usually difficult to obtain. These challenges can have a
negative impact on customer service and operations. To mitigate these
challenges, Ernex provides a suite of software and web interfaces, allowing
operators to communicate and perform transactions in real-time with a central
An added dimension to an Ernex-hosted loyalty database is the opportunity for
loyalty program operators to add real-time marketing capabilities to their
programs with ERNEX Accelerator. This solution provides a point-of-sale
interface to the hosted database, allowing program operators to extend their
programs to merchant businesses for more points-earning opportunities for
cardholders, real-time sweepstakes, and other retention and loyalty
directly at the point-of-sale. Royal Bank today utilizes Ernex’s loyalty
database hosting service in conjunction with ERNEX Accelerator – offering
cardholders more rewards and prizes at more than 160 participating
DETAILS AND HIGHLIGHTS
Ernex provides a suite of loyalty database management tools and services to
efficiently manage the following areas of a rewards program:
1. Help-desk customer service: a web browser interface that
allows customer service representatives to perform cardholder
lookups, adjust accounts, and more.
2. Redemption: a web browser interface that allows redemption
partners to redeem cardholder points for merchandise, travel
or other rewards in real-time.
3. Rewards-catalog management: online hosting, website design and
maintenance service for rewards catalogs.
4. Reward fulfillment processing and auditing: a system that
administers and monitors orders with reward fulfillment
partners, and manages the billing and reporting issues.
5. Database synchronization services: a system that synchronizes
third party cardholder databases with Ernex loyalty database,
and supports statement production processes.
6. Reporting: an online information sharing solution for
redemption partners and program operators to view operational
and business level reports.
For more information on Ernex’s Loyalty Database Hosting Service, visit
ABOUT ERNEX MARKETING TECHNOLOGIES
Ernex Marketing Technologies is a provider of innovative real-time marketing
solutions for merchants, credit card and bankcard issuers, and large
organizations. Its solutions include loyalty programs, stored-value gift card
programs, reward fulfillment services and loyalty database hosting services.
For more information, contact Ernex at 877-GO-ERNEX or visit
Ernex is a wholly owned subsidiary of Royal Bank of Canada.