MasterCard International announced the results of its MasterCard card promotion with the Washington Metropolitan Area Transportation Authority and the Virginia Railway Express. Jay S. Creswell, Jr. of Vienna, Virginia and Jennifer Curtis Lombardo of Fredericksburg, Virginia are each a recipient of a grand prize vacation to Bermuda. The promotion, targeted to both SmarTrip Card users of the Metrorail system serving Washington, D.C., Maryland and Virginia suburbs and VRE ticket users in northern Virginia, offered commuters the convenience and flexibility of using a MasterCard card to replenish or purchase their travel passes. Commuters who credited or replenished their WMATA SmarTrip Card, or purchased a VRE ticket, using a MasterCard card were automatically entered into the weekly sweepstakes. In addition to the opportunity to win weekly first prizes of $500 MasterCard prepaid cards, two grand prize packages of a 7-day vacation for two were included in the promotion – one for each railway’s user. Pete Sklannik, Jr., chief operating officer, Virginia Railway Express, stated, “The promotional campaign with MasterCard has shown positive response for the VRE.”
“The sweepstakes added special value to the VRE tickets, and translated into increased ticket sales,” said Sklannik. “VRE wishes to thank MasterCard for this sweepstakes promotion, and looks forward to working together again as we expand our working relationship given the program’s success.” “This promotion was a great way to help us meet our goal of further integrating travel between VRE and Metrorail while promoting the convenience of consumer payment cards,” said Ralph Frisbee, manager, advertising and promotion WMATA. “WMATA is pleased with the results and welcomes the opportunity to further collaborate with MasterCard in the future.” “We’ve enjoyed measurable success with this promotion and look forward to working with WMATA and VRE on new programs to drive additional volume,” said Fred Gore, senior vice president, North America Acceptance, MasterCard. “There is great growth potential for MasterCard in the transportation arena. Additional plans to implement similar programs with other transit authorities are underway.”
Gore adds, “The WMATA SmarTrip and VRE ticket promotion is another example of MasterCard’s commitment to expanding payment flexibility and convenience to consumers, as well as helping merchants improve customer service and processing efficiency.” For more information about commuter ticket vending machines, ticket purchases or payment options, please visit or
About MasterCard International
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCard(R), Cirrus(R) and Maestro(R). More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association comprised of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard’s award-winning Priceless(R) advertising campaign is now seen in 80 countries and in more than 36 languages, giving the MasterCard brand a truly global reach and scope. With more than 22 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. At June 30, 2001, gross dollar volume exceeded US$458 billion. MasterCard can be reached through its World Wide Web site at [http://www.mastercard.com].