In a move to accelerate its expansion into the direct marketing segment, National Processing Company, a leading provider of merchant credit card processing and a wholly owned subsidiary of National Processing, Inc., announced the addition of two strategic hires in its Direct Marketing or ‘Card Not Present’ business channel – Beth P. Griffin and Lawrence ‘Larry’ R. Vickery.
Beth Griffin joins NPC as Vice President, Merchant Services, with primary focus on the direct marketing industry. A seasoned executive, Griffin has held a series of positions of escalating importance in the processing industry, where her leadership and direction significantly increased opportunities in the ‘Card Not Present’ area. Ms. Griffin will report to Larry Bouchard, senior vice president of Direct Marketing for NPC, and will be instrumental in the expansion of NPC’s Direct Marketing merchant portfolio.
Larry Vickery joins NPC as Vice President, Direct Marketing Product Development. As an experienced developer of direct marketing strategies for financial services firms, Mr. Vickery will be responsible for enhancing NPC’s direct marketing product line, identification of emerging technologies for the B2B environment and integration into a fully-featured, next generation product offering. Vickery brings to NPC fourteen plus years experience in the industry. He will report to Mike McEvoy, Chief Information Officer for NPC.
“NPC is well positioned to become a formidable player in the direct marketing arena,” said Larry Bouchard, senior vice president – Direct Marketing for NPC. “Both Beth and Larry will be instrumental in assisting NPC to gain a competitive advantage in the ‘Card Not Present’ segment.”
“We are committed to expanding our direct marketing customer base,” said Mark D. Pyke, chief operating officer for NPC. “Very few merchant processors compete in this segment, as such, margins in this vertical market are among the highest in the industry. With our scale, our focus on interchange management, our award winning chargeback processing expertise and our recently acquired authorization platform, NPC intends to offer direct marketing merchants superior value by moving their processing volumes to NPC. Both Beth and Larry have the expertise needed to help NPC move to the next level in the direct marketing segment.”
About National Processing, Inc.
National Processing, Inc. through its wholly owned operating subsidiary, National Processing Company (NPC(R)) is a leading provider of merchant credit card processing. National Processing is 86 percent owned by National City Corporation (NYSE: NCC) ( [http://www.nationalcity.com]), a Cleveland based $96 billion financial holding company. NPC supports over 600,000 merchant locations, representing nearly one out of every five Visa(R) and MasterCard(R) transactions processed nationally. NPC’s card processing solutions offer superior levels of service and performance and assist merchants in lowering their total cost of card acceptance through our world-class people, technology and service. Additional information regarding National Processing can be obtained at [http://www.npc.net].