Visible Snags Cernitz

Amanda Cernitz, a veteran of the retailing and retail consulting industries, has joined Visible Results USA Inc. as director of business development. Visible Results USA is a subsidiary of New Zealand-based Visible Results Group of Companies, a world leader in the provision of thermal read/write loyalty card programs to retailers and other branded marketers. “Amanda is a valuable team player with extensive business development experience in the retail and petroleum sectors that can benefit from our technologically advanced GraphiCardTM loyalty programs,” said Gerald Lewis, chairman of Visible Results USA. Visible Results’ patented GraphiCardTM technology differs from other loyalty card applications by displaying ‘real-time’ point totals and personalized special offers directly on the card. Ms. Cernitz, who will work in the New York office, will focus on the development of new business sales and marketing initiatives, strategic planning, and relationship development with existing and potential customer companies.

Before joining Visible Results, the Manhattan resident was vice president-business development for CDI Group, Inc., responsible for sales and marketing initiatives that promoted the New York-based firm’s retail consulting, design and implementation services. She also served as project director for some of the company’s key convenience, gasoline and supermarket sector clients.

>From 1994 to 1999, Ms. Cernitz held positions as vendor shop designer and store planning-visual merchandising manager for the vendor shop program of Liz Clairborne, Inc.’s Accessories Division. In the latter position, she was responsible for developing visual presentations that maximized consumer response to the Liz Clairborne brand, and also negotiated financial and space arrangements with retailers and store planners, maintaining 451 shops throughout the U.S. and Canada.

Earlier in her career, Ms. Cernitz held positions with New York-based architectural and design firms, where she was involved in construction design for commercial interior spaces with such clients as American Express and Chemical Bank.

She holds a degree from Syracuse University’s School of Architecture’s five-year bachelor’s program.

About Visible Results

Since its inception in 1997, Auckland, NZ-based Visible Results Group of Companies (a business unit of Atlantis Group) has emerged as one of the world’s leading customer relationship firms, serving a growing client base across convenience, fast food, fuels and the general retail industry. The company established its Visible Results USA subsidiary and a base in the US through the February 2001 acquisition of GraphiCard Systems International (GSI), Overland Park, KS. The purchase included the worldwide intellectual property patents to the unique technology that underlies all Visible Results GraphiCard™ programs. Visible Results USA established a marketing office in New York City in May 2001, following the addition of veteran retail and consumer products marketing consultant Gerald Lewis to its team as Chairman. For further information, visit the company’s website at: [http://www.visibleresults.com][1].

[1]: http://www.visibleresults.com/

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Twenty-Ten Investment

Experian, a leading provider of global information solutions, announced it has made a strategic equity investment in Twenty-Ten Inc., a leading consulting/data solutions provider that specializes in developing targeting systems that can be used to predict consumer behavior. The investment expands the breadth of Experian’s data and decision support and analysis services. Twenty-Ten not only helps marketers better understand their most desirable customers and prospects in order to make more informed decisions, it also provides a powerful tool for reaching them.

As part of the investment, Experian will be the primary supplier of data to fuel Twenty-Ten’s multi-behavioral targeting system, called TOPS. This system was designed to simultaneously target multiple, profitable behaviors in order to consistently isolate the highest value consumers. TOPS can be used in direct mail campaigns to target consumers with the highest return on investment (ROI) for multiple industry verticals, including consumer packaged goods and pharmaceutical. TOPS begins by constructing a behavioral profile utilizing profitability variables such as price sensitivity, brand loyalty and current brand selection. It then projects an economic value score for each consumer based upon his or her behavioral profile.

“Today’s business environment has escalated the need for accurate and timely information about the preferences, needs and purchase behaviors of existing and potential customers,” said Mac Rodgers, president, information and manufacturing services for Experian’s marketing solutions business unit. “With Experian’s robust data and Twenty-Ten’s profitable multi-behavioral targeting system, marketers are able to optimize relationships with the most profitable customers.”

“This investment affirms our strong commitment to partner with an industry leader that increases the strength of our solutions,” said Sheldon Smith, president, Twenty-Ten. “Experian’s position in the marketplace, coupled with its extensive data assets provide us with the opportunity to broaden applications for our unique targeting system. With this investment, we look forward to creating value for our customers in more industries and with a greater range of advanced targeting products.”

Specific terms of the agreement were not disclosed.

About Experian

Experian enables organizations to find the best prospects and make fast, informed decisions to improve and personalize relationships with their customers. It does this by combining sophisticated and intelligent decision-making software and systems with some of the world’s most comprehensive databases of information on consumers, businesses, motor vehicles and property. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business and develop state-of-the-art Customer Relationship Management (CRM) systems for communicating and building relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Orange, Calif. The company’s 12,000 people support clients in more than 50 countries. Annual sales are approximately $1.5 billion.

For more information, visit the company’s Web site at [http://www.experian.com][1] .

Twenty-Ten Inc.

Twenty-Ten Inc. was incorporated in Canada in 1999. It responds to the market demand for a targeting system that can predict profitable consumer behavior at the individual level. Each application is customized to a brand and specific set of marketing objectives. The company’s proprietary TOPS Targeting System enables the most compelling message or incentive to be linked with the most profitable prospect. This market-proven service offers a new framework for developing and implementing profit optimized marketing strategies.

[1]: http://www.experian.com/

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MULTI-LINK

Seng Heng Bank Limited, the largest acquiring
bank in Macau, and MasterCard International announced the launch of the
first prepaid debit card program in Macau, called Multi-Link.
The introduction of Multi-Link is a milestone in the history of Seng Heng Bank
and MasterCard and introduces two “firsts.” Multi-Link is the first prepaid
debit card issued in Greater China. This is also the first time that PC
terminals can be used to activate cards and implement online value
reloading in
Asia Pacific.

Multi-Link is an online PIN (personal identity number) based prepaid debit
card. Cardholders can use the Multi-Link card to withdraw cash from a network
of 634,000 MasterCard/Maestro/Cirrus ATMs and make purchases at more than 4.3
million acceptance locations with Maestro terminals around the world.
Individuals do not need a bank account with Seng Heng Bank in order to apply
for Multi-Link. They buy a Multi-Link card and then reload additional funds at
designated branches of Seng Heng Bank. Tapping into MasterCard’s prepaid card
platform, Multi-Link furnishes a secure and convenient environment for card
users.

According to Mr. Paul Cheung, Group General Manager of Seng Heng Bank, “We
would like to take this opportunity to thank MasterCard for its support in
launching the first prepaid debit card, Multi-Link, in Greater China. Being
the
pioneer product in this untapped debit card market, Multi-Link provides
various
functions to cardholders. For those permanent residents without a credit card,
Multi-Link is an electronic traveler wallet for frequent travelers. For
temporary Macau residents, it is a substitute product with similar functions.
For non-Macau residents who need to transfer funds abroad, it is a handy
electronic safe box.”

Multi-Link is an alternative means for payment. Funds can be conveniently
deposited in Macau and then withdrawn overseas, and the respective charges are
cheaper than the normal way of remitting payment. Multi-Link can also be used
as a cash purse for persons studying abroad, as cardholders can deposit cash
into their children’s accounts. It can also serve as an electronic gift
voucher, providing a safe, secure way of giving cash gifts.

“We are delighted to join Seng Heng Bank to introduce the first prepaid debit
card, Multi-Link, in Greater China. The card is also a demonstration of our
commitment to helping our member financial institutions explore new market
opportunities. We are confident that Multi-Link will be an excellent start for
our further development of prepaid debit cards in the Greater China region,”
said Mr. Simon Hoi, Vice President, Southern China, MasterCard International.

About Seng Heng Bank

Seng Heng Bank was established in 1972 and has grown to become the second
largest locally incorporated bank in Macau. The Bank provides a full range of
financial services, including corporate banking, retail banking, private
banking, treasury services, consumer financing, credit/debit card issuing and
merchant acquiring, insurance agency and investment management. The Bank has
for a long time established a leading position in the local credit card
market.

For the fifth consecutive year, the Bank had been awarded the “Highest Market
Share in Merchant Purchase Volume” by MasterCard International, in recognition
of the outstanding performance in merchant acquiring. In September 2001, the
Bank received the “2001 Bank of the Year” Award for Macau from the “The
Banker”
publication of the U.K. Financial Times Group on the basis of the Bank’s
performance, achievements, technology applications and overall development
strategy. The Bank can be reached through its World Wide Web site at
http://www.senghengbank.com

###
MasterCard International has a comprehensive portfolio of well-known, widely
accepted payment brands including MasterCard, Cirrus and Maestro. More than
1.7
billion MasterCard, Cirrus and Maestro logos are present on credit, charge and
debit cards in circulation today. An association comprised of more than 20,000
member financial institutions, MasterCard serves consumers and businesses,
both
large and small, in 210 countries and territories. MasterCard is a leader in
quality and innovation, offering a wide range of payment solutions in the
virtual and traditional worlds. MasterCard’s award-winning Priceless
advertising campaign is now seen in 80 countries and in 40 languages, giving
the MasterCard brand a truly global reach and scope. With more than 22 million
acceptance locations, no card is accepted in more places and by more merchants
than the MasterCard Card. At September 30, 2001, gross dollar volume exceeded
US$704 billion. MasterCard can be reached through its World Wide Web site at
http://www.mastercard.com

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VENDTEK – BCGI

VendTek Systems Inc. announced it has entered into a distribution technology
relationship with
Boston Communications Group, Inc. a wireless industry leader in real-
time transaction processing for delivering prepaid wireless, enhanced voice,
mobile commerce and other billing and payment services.

As a result of this relationship and the capability of the e-Fresh
System, wireless subscribers will have the convenience of purchasing
additional airtime that is posted in real-time through bcgi’s Intelligent
Voice Services Network and transaction processing platform.

“The partnership is a win for both companies,” says VendTek President and
CEO, Paul Brock. “Our terminals and software provide substantially improved
access and opportunity for topping up prepaid accounts from cash, debit or
credit card, which helps bcgi carrier clients respond to the growing demand
for prepaid wireless services”.

The bcgi Distribution Technology Partnership Program is a comprehensive
service that integrates recharge technology and channel management to increase
the number of accessible and convenient choices for wireless account recharge.
The program provides bcgi’s carriers with the choice of multiple distribution
vendors that offer account recharge through ATMs, electronic point of sale
(POS) applications, self-service vending machines, and recharge via the Web.

About VendTek Systems Inc.

VendTek uses its expertise in payment and self-serve technologies, smart
cards and networking to develop systems for transaction automation. VendTek’s
secure proprietary systems reduce shrinkage, improve access for consumers,
increase the number of selling outlets and selling hours, and enhance overall
security making the systems superior to traditional distribution and
alternative channels. VendTek’s e-Fresh(TM) System enables consumers to
purchase prepaid services, such as cellular time, via POS and self-serve
terminals connected to a central server.

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CardData 4Q/01

Early results for the fourth quarter are confirming there was little growth in receivables during 2001. Among a small sample group of issuers representing slightly less than half a billion dollars of outstandings, the year-to-date growth was less than 1%. Three out of the five reported significant declines in receivables over the past 12 months. Major card issuers are scheduled to release earnings reports next week. For real-time results for 4Q/01 from U.S. issuers and historical data visit CardData ([www.carddata.com][1]).

ISSUER 4Q/01 RECV 4Q/00 RECV CHANGE
First Citizens (VA) $ 225,985,423 $215,612,583 +4.8%
Randolph Brooks CU (TX) $ 87,849,119 $ 82,280,836 + 6.8%
Trustmark National (MS) $ 60,734,234 $ 65,783,538 – 7.7%
State Employees CU (MD) $ 56,177,386 $ 60,291,131 – 6.8%
Provident Central CU (CA) $ 36,817,131 $ 40,085,899 – 8.2%
Total $ 467,563,293 $464,053,987 +0.7%
Source: CardData (www.carddata.com)

[1]: http://www.carddata.com

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eConnect’s SecretAgent

eConnect and Information Security Corporation announced an agreement that will allow combination of the financial data security of eConnect’s eCashPad with the personal communication and business data security of ISC’s SecretAgent software.

eConnect is a leader in the implementation of technologies, products and services that enhance the way businesses and consumers benefit from e-commerce. SecretAgent is a product by ISC, a partner with AT&T in offering state-of-the-art data security software and toolkits.

The agreement brings together three leaders in Internet security — eConnect, ISC and GemPlus, an issuer of smart cards.

eConnect’s eCashPad, a hybrid magnetic stripe reader, PINPad and smart card connector, is a first-of-its-kind hardware approach to safer Internet commerce that prevents credit card data from being stored at merchant web sites. Instead the financial information is processed through eConnect’s Bank Eyes Only(TM) system.

SecretAgent focuses on personal communications and data exchange by manually securing files and sending encrypted e-mails. Additional features include automatic encryption of files, user authentication and verification, and digital signatures for document authenticity.

The eCashPad will read the GemPlus smart card, and SecretAgent will process the smart card usage, then utilize public/private key certificates to encrypt and decrypt messages. The public and private keys are also used to authenticate the sender of the data.

SecretAgent normally sells for $179.95 to government and commercial organizations. Under the agreement announced today, eCashPad owners will be able to purchase SecretAgent for $74.95 at the SecretAgent Bank Eyes Only website, or by contacting directly at 800-203-5563.

The eCashPad, which can be used with laptop or desktop computers, allows web merchants to greatly reduce their risk of fraud and charge backs, while customers enjoy a far greater level of security for their confidential financial information on the Internet.

The agreement to join with ISC in offering SecretAgent comes as eConnect has emerged from its research and development phase and begun to actively market its eCashPad and Bank Eyes Only(TM) system to consumers and Internet merchants. Currently, eCashPad television ads are debuting initially in the Los Angeles and New York markets.

About eConnect:

eConnect Inc., of San Pedro, California, is focused on deploying the eCashPad, a first-of-its-kind, full-service home Internet terminal and a solution for safe and efficient Internet commerce. The Company processes the incoming eCashPad transactions and generates a fee per usage from the web merchant. Future services of the eCashPad will be ATM card with PIN and smart card loyalty programs. For more information, see or .

About Information Security Corporation:

Founded in 1989, ISC specializes in the design and development of cryptographic applications that conform to all Federal and industry standards. ISC’s popular products include SecretAgent Version 5.5, SecurePhone, several cryptographic development toolkits, and the CDSA 1.2 CSP distributed by Hewlett-Packard under the Praesidium brand name. AT&T has marketed ISC’s products since 1993. For more information, see

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Transact-Secure VBV

iShopSecure has completed the compliance validation by Visa Int’l — becoming a Verified by Visa partner authorized to deliver a fully integrated merchant authentication processing platform worldwide.

Verified by Visa makes Internet shopping safer — by enabling credit card issuers to authenticate their cardholders real-time as they make purchases on the Internet, and then standing behind the authentication by shifting overall liability for the transaction away from the merchant and onto the issuer. Through its breakthrough advances in Web security, iShopSecure has been recognized by Visa as earning this one-of-a-kind partnership level. “We’re pleased to be the only company with an entire multi-tiered consumer authentication platform that incorporates the Visa solution as part of an integrated antifraud platform,” said Joseph A. McDonnell, chairman and CEO of iShopSecure.

iShopSecure’s efforts to pioneer a fraud-free Web have led to numerous innovations, like the unique Transact-Secure(TM) solution — which uses Verified by Visa technology as an integral part of a multi-tiered authentication platform to make credit card and e-Check security fast and easy.

“Transact-Secure provides merchants who generate sales through Web sites and call centers alike, an unparalleled extra layer of protection against fraud and those who perpetrate it,” McDonnell said.

Transact-Secure only takes a few seconds — so shoppers and merchants like it. And this fully integrated anti-fraud platform is backed by a 100% guarantee: every authenticated transaction is either backed by Visa and its member issuers to be fraud free by the new Verified by Visa program, or it is insured, up to $5,000, by iShopSecure and Lloyds of London.

Hundreds of Web sites, payment gateways and shopping carts already offer the service, and the number grows daily. In fact, many shoppers are refusing to buy from sites that can’t guarantee their security.

iShopSecure is a privately held company located at 1550 Sawgrass Corporate Parkway, Suite 220, Fort Lauderdale, Fla. 33323. The phone number is 954/845-9050 (toll-free 1-888-533-5300), or e-mail at info@ishopsecure.com. The Web site address is [http://www.ishopsecure.com][1].

[1]: http://www.ishopsecure.com/

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Platinum Profits

Platinum cards continue to deliver the highest percentage of profits to U.S. card issuers, however the momentum slowed last year due to market saturation. The resurgence of gold cards, especially those targeted at the sub-prime market, has led to an 18% increase in profitability, while standard card profitability grew 58% during 2001. Based on data released by R.K. Hammer Investment Bankers last week, platinum bank credit cards produced a pre-tax return-on-assets of 4.3% last year, compared to 4.0% in 2000. Regular, standard, or classic bank credit cards leapt from 2.6% in 2000 to 4.1% in 2001. The pre-tax ROA for gold cards jumped from 3.4% to 4.0%. (CF Library 1/5/00; 1/5/01)

CREDIT CARD INDUSTRY PROFITS (ROA)
2001 2000 1999 1998 1997 1996 1995
Regular Cards 4.1% 2.6% 2.1% 2.4% 2.5% 3.3% 3.4%
Gold Cards 4.0% 3.4% 2.9% 2.6% 2.7% 3.4% 3.6%
Platinum Cards 4.3% 4.0% 3.4% 3.1% 3.0% 3.6% 4.0%
Industry Avg ROA 4.0% 3.6% 3.1% 2.5% 2.6% 3.3% 3.6%
After-Tax ROA 2.40% 2.16% 1.86% 1.50% 1.56% 1.98% 2.16%
Source: R.K. Hammer Investment Bankers; CardData; CardFlash Library)

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Encrypting PIN Pad

NCR Corporation announced the introduction of its new Encrypting PIN Pad module, which provides deployers enhanced, cost-efficient automated teller machine security. The EPP also has specific features that will improve ease of access for consumers.

The new module, which is being demonstrated at BAI Retail Delivery show in Anaheim, combines a new keyboard and encryption module in one secure unit. It will support Triple DES, the new standard for encryption. This provides increased security to protect the PIN as it is sent to the bank host computer for authentication. Visa and MasterCard are already in the process of mandating member banks to move to this more secure encryption standard from the current data encryption standard (DES).

A further benefit to deployers lies in the module’s offer of remote key distribution via RSA. Rather than bank personnel having to visit ATMs to install new encryption keys, these can now be uploaded remotely, an obvious cost saving. Future proofing, including the architecture to support other encryption standards like advanced encryption standard (AES) is already built in to the EPP, saving additional time and money for the bank.

As Irene Dutch, program director with NCR’s Financial Solutions division, explained, the move represents a change in philosophy and a significant step in the fight against fraud. “In the past we have supplied the encryptor and keyboard as separate items. However, coupling both features in one module significantly reduces the opportunity for fraud. It is designed for use in all Personas ATMs and as an upgrade to NCR’s fourth-generation ATMs. It is available as a direct keyboard replacement – with no software or other changes. Simply take the old keyboard out and replace with the new EPP.”

To move to a higher level of security, an NCR software upgrade will be available. This gives the ATM deployer the option of deciding when it wishes to move the ATM network to Triple DES.

As well as improving ATM security, the NCR solution makes available a more consumer-friendly interface. An important feature of the new keyboard component will be the introduction of enhanced colored key-tips. The ANSI/global accessibility guidelines state that the main function keys (clear, cancel, enter) should be colored to assist the visually impaired. The function keys also come with raised international symbols for easier recognition and use and have an improved “touch and feel” which further assists the visually impaired.

Dutch concluded, “All in all, the Encrypting PIN Pad represents a more complete NCR product offering that is future-proofed to meet new, higher industry standards in customer accessibility and encryption. It reinforces NCR’s position as the leading provider of ATM security and accessibility solutions.”

About NCR Corporation

NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology(TM) solutions to customers worldwide. NCR’s Relationship Technology solutions include the Teradata(R) database and analytical applications for customer relationship management (CRM) and business performance management, store automation systems and automated teller machines (ATMs). The company’s business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 32,900 in more than 100 countries, and is a component stock of the Standard & Poor’s 500 Index. More information about NCR and its solutions may be found at [http://www.ncr.com][1].

[1]: http://www.ncr.com/

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EBPP Forecast

The growth in electronic bill presentment and payment services will accelerate this year and will continue through 2005. New TowerGroup research shows that while the U.S. will maintain its lead in creating EBPP volume through 2005, markets in both the European Union and Asia-Pacific regions will make significant gains. By the end of 2001, approximately 88% of global “roundtrip” electronic billing transactions will have been conducted in the US. Yet the US market, which produces a total of close to 30 billion bills and invoices per year, represents a fraction of the international potential for EBPP services. In 2001, consumers worldwide will receive a total of more than 103.7 billion bills, while their business counterparts will receive nearly 49.6 billion bills and invoices. TowerGroup projects that a global total of close to 50 million consumer bills and more than 10 million business-to-business items will be presented and paid via electronic roundtrip transactions in 2001. By 2005, these numbers will rise to more than 2.4 billion items, respectively, for both consumer and B2B transactions.

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QuickCredit Deployment

Global Cash Access has installed QuikCredit at three Las Vegas-area casino properties and one property in Florida. GCA is a supplier of cash access, financial management and customer relationship marketing technologies to the gaming industry.

A gaming industry first, QuikCredit was installed at The Palms Casino Resort in Las Vegas, Sunset Station and Green Valley Ranch in Henderson, Nev., and Miccosukee in Miami.

QuikCredit presents an alternative for patrons who have been denied cash advance or ATM transactions for any number of reasons and for casinos that don’t extend credit to middle-level ($100 to $5,000) patrons or don’t currently extend credit at all. QuikCredit is powered by GCA’s proprietary Internet technology and the databases of Central Credit, TeleCheck and GCA – the most complete in the industry.

“We’ve had an overwhelming response to QuikCredit since it launched,” said Kurt Sullivan, executive vice president of GCA and director of the company’s QuikCredit division. “These casinos are taking the lead by being among the first to use QuikCredit, and are able to extend credit to a new market segment.

QuikCredit presents a good experience for the customer and also benefits the casino by tapping new sources of gaming revenue.” In addition to authorizing and extending credit, GCA performs all debt collections, enabling casino managers to focus on hospitality and other customer service aspects of their business.

A significant percentage of cash access transactions are declined by cardholders’ banks due to incorrect PINs or other circumstances, not necessarily because of insufficient funds. With QuikCredit, the denial message at the ATM or cash advance terminal instructs customers how to proceed with a QuikCredit transaction to obtain funds. Patrons can apply for a QuikCredit line through a process as simple as a credit card cash advance using the Web-based technology of GCA’s QuikCash Plus Web (QCPWeb) full service transaction processing system. The credit-worthiness of the patron is quickly determined by a check against GCA’s vast database.

While QuikCredit currently serves walk-up patrons with on-the-spot credit approval, future enhancements will allow patrons to pre-qualify for a credit line through direct mail or over the Internet through a casino’s on-line reservation system and have it waiting for them when they arrive at the casino.

About Global Cash Access

Global Cash Access is a joint venture of First Data Corp. and M&C International, Inc. Providing access to the gaming industry’s largest patron database, Global Cash Access uses Internet technologies to deliver funds transfer, financial management and customer relationship marketing services to more than 1,000 gaming properties in the US, Canada, Caribbean and Europe. More information on the company is available at [http://www.globalcashaccess.com][1].

[1]: http://www.globalcashaccess.com/

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Datacard Solutions

Datacard Group announced Friday eight new, and specially priced packages that provide VISA member banks with the software, hardware and services to migrate to smart cards. The solutions enable issuers to create, test, personalize and load smart card applets on VISA smart cards as well as dynamically manage cards and applications with scalability. Among the solutions is a system for a pilot or low-volume smart card issuance using a ‘Datacard 150i’ or ‘Datacard 280/295’ desktop system. On the other end of range, Datacard is offering a system for high-speed smart card issuance wherein 6,000 VISA smart cards per hour can be loaded and personalized using a 32-station ‘Cybernetix HPX’ system. If embossing is needed, cards can be transferred from the ‘HPX’ system to a ‘Datacard 9000’, ‘7000’ or ‘500’ system for completion of the personalization and delivery process.

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