Amanda Cernitz, a veteran of the retailing and retail consulting industries, has joined Visible Results USA Inc. as director of business development. Visible Results USA is a subsidiary of New Zealand-based Visible Results Group of Companies, a world leader in the provision of thermal read/write loyalty card programs to retailers and other branded marketers. âAmanda is a valuable team player with extensive business development experience in the retail and petroleum sectors that can benefit from our technologically advanced GraphiCardTM loyalty programs,â said Gerald Lewis, chairman of Visible Results USA. Visible Resultsâ patented GraphiCardTM technology differs from other loyalty card applications by displaying âreal-timeâ point totals and personalized special offers directly on the card. Ms. Cernitz, who will work in the New York office, will focus on the development of new business sales and marketing initiatives, strategic planning, and relationship development with existing and potential customer companies.
Before joining Visible Results, the Manhattan resident was vice president-business development for CDI Group, Inc., responsible for sales and marketing initiatives that promoted the New York-based firmâs retail consulting, design and implementation services. She also served as project director for some of the companyâs key convenience, gasoline and supermarket sector clients.
>From 1994 to 1999, Ms. Cernitz held positions as vendor shop designer and store planning-visual merchandising manager for the vendor shop program of Liz Clairborne, Inc.âs Accessories Division. In the latter position, she was responsible for developing visual presentations that maximized consumer response to the Liz Clairborne brand, and also negotiated financial and space arrangements with retailers and store planners, maintaining 451 shops throughout the U.S. and Canada.
Earlier in her career, Ms. Cernitz held positions with New York-based architectural and design firms, where she was involved in construction design for commercial interior spaces with such clients as American Express and Chemical Bank.
She holds a degree from Syracuse Universityâs School of Architectureâs five-year bachelorâs program.
About Visible Results
Since its inception in 1997, Auckland, NZ-based Visible Results Group of Companies (a business unit of Atlantis Group) has emerged as one of the worldâs leading customer relationship firms, serving a growing client base across convenience, fast food, fuels and the general retail industry. The company established its Visible Results USA subsidiary and a base in the US through the February 2001 acquisition of GraphiCard Systems International (GSI), Overland Park, KS. The purchase included the worldwide intellectual property patents to the unique technology that underlies all Visible Results GraphiCardâ¢ programs. Visible Results USA established a marketing office in New York City in May 2001, following the addition of veteran retail and consumer products marketing consultant Gerald Lewis to its team as Chairman. For further information, visit the companyâs website at: [http://www.visibleresults.com].