Metavante Corporation, the financial technology subsidiary of Marshall & Ilsley Corporation, has launched a comprehensive adoption-marketing program to assist its Electronic Presentment and Payment clients and partners in achieving higher customer adoption rates, speed-to-market advantages, and cost-efficiencies. The program supports Metavante Electronic Presentment and Payment clients in marketing business-to-consumer, business-to-business, and electronic payment (“pay anyone”) solutions to their customer base and prospects.
Metavante now offers an array of premium-based adoption-marketing support, ranging from all-inclusive marketing planning guides to personalized consulting services, that supplies strategic, flexible, and effective marketing solutions tailored to a client’s specific marketing needs. A Metavante adoption-marketing specialist works with each client to identify adoption marketing needs specific to its organization.
“We partner with our clients to leverage their marketing resources, provide strategic direction, and assist them in integrating the promotion of their Metavante Electronic Presentment and Payment solution with current marketing initiatives – all to increase awareness and accelerate end-user adoption,” explained Nancy Langer, president and general manager, Metavante Electronic Presentment and Payment.
“We realize the critical factor employees play in the success of an organization’s Electronic Presentment and Payment service and Metavante adoption-marketing programs provide strategies and tactics for employee education, communications, and involvement,” said Langer.
According to Gartner, a leading research and advisory firm, 2001 year-end estimates show considerable growth in Electronic Presentment and Payment consumer adoption, with approximately 32 million Americans who viewed bills online, compared to 20 million in 2000.
“The number of consumers using online account management and e-bill applications will steadily rise this year to 46 million, representing 22 percent of the adult population in the United States,” said Avivah Litan, vice president and research director, Gartner Financial Services. “So far most consumer adoption has been in the credit card sector but other billers are also noting increased adoption that they expect to accelerate to about 20 percent of all bills viewed by year end 2005. According to new Gartner research, Metavante continues to gain market share in the EBPP sector with both banks and billers, and this latest adoption program will help them retain a leading position.”
Metavante Electronic Presentment and Payment adoption marketing programs are currently available for B2C solutions, comprehensive Electronic Presentment and Payment solutions that operate as a seamless extension of financial institution or biller web sites without disruption to current receivable processes; B2B solutions, complete solutions that integrate with existing biller systems to help suppliers and buyers streamline their unique business transactions; and the Electronic Payment solution, a convenient tool that enables consumers to make online payments to anyone in the United States.
“Metavante has the only complete, single-source Electronic Presentment and Payment solution in the marketplace. Nearly 40 years of industry expertise and experience clearly makes partnering with Metavante an advantage for our clients,” said Langer. “Combined with our thorough, customizable adoption marketing programs, our clients have all the support necessary to keep them at the leading edge of e-commerce technology.”
Serving nearly 2,500 clients, Metavante Electronic Presentment and Payment offers a comprehensive, fully scalable, end-to-end solution that allows companies to electronically prepare bills and statements, and enables their customers to receive them and make payments on the Internet. The Metavante Electronic Presentment and Payment solution provides billers with the industry’s leading technology to automate and streamline bill delivery, payment, and customer care processes, and with market-leading document composition software. It gives consumers a bill management service that allows them to view, pay, manage and automate all of their bills – paper or electronic – online. Metavante Electronic Presentment and Payment also delivers a powerful “pay anyone” electronic bill payment engine for businesses and consumers.
With more than 3,500 clients, including the largest 20 banks in the United States, Metavante Corporation is a leading financial services enabler, delivering virtually all of the technology that an organization needs to offer financial services. Metavante offers financial technology solutions that drive customer relationship management, electronic banking, electronic funds transfer and card solutions, electronic presentment and payment, financial technology services, private label banking, and wealth management. Headquartered in Milwaukee, Wis., Metavante is wholly owned by Marshall & Ilsley Corporation (NYSE: MI). For more information, see [www.metavante.com].