Ernex Marketing Technologies Inc., a provider of real-time marketing
announced it has launched Real-Time Redemption, a new capability that allows
credit cardholders to instantly redeem their credit card points for rewards
any participating merchant point-of-sale.
ERNEX Real-Time Redemption provides the cardholder immediate access to their
rewards by enabling the merchant’s point-of-sale device with connectivity
centrally hosted cardholder database at Ernex. This solution will be used in
tandem with Ernex’s Loyalty Database Hosting service – an integrated
points management system. These two solutions combine to provide reward
operators with efficiencies in the call center workload and streamline
fulfillment and reconciliation processes.
On February 11, 2002, RBC Royal Bank became the first credit card issuer to
pilot this capability for select Royal Bank Visa Classic II cardholders in
cities in Ontario: Cambridge, Guelph, Kitchener and Waterloo. Using Ernex’s
Real-Time Redemption technology, RBC cardholders are able to redeem their
Classic II points in real-time at 12 participating Home Hardware locations
13 RadioShack Canada locations during the five-month pilot program. The pilot
targets approximately 5500 Classic II cardholders in the Ontario region
a direct mail campaign. Point-of-purchase materials will be displayed at
participating Home Hardware and RadioShack locations to drive awareness.
will provide RBC Royal Bank with ongoing business analytical reports to
the success of the pilot program for a national launch across Canada.
The Ernex Real-Time Redemption technology is available today to credit card
issuers and membership organizations that operate multi-merchant coalition
This new real-time capability is another innovative solution that Ernex is
offering credit card issuers and large membership organizations that operate
reward programs. The RBC Royal Bank pilot program, leveraging Ernex’s
Redemption technology, is the first of its kind to offer credit cardholders
instant payment using points across a multi-merchant network.
Traditionally, credit cardholders had to initiate a long rewards-fulfillment
process before they could redeem rewards because there was no direct linkage
between the points that they had earned and the many independent merchants
provided the rewards. A typical process was to request a gift certificate or
reward through a call center, which would then mail out the reward. In the
of a gift certificate reward, the cardholder would then have to visit the
participating merchant to utilize the gift certificate value against
merchandise. ERNEX Real-Time Redemption would eliminate the need for call
centers to order, track and manage physical gift certificates or reward
With the addition of Ernex’s Real-Time Redemption solution to Ernex
and Ernex Loyalty Database Hosting, Ernex now offers credit card issuers and
large membership organizations a real-time end-to-end rewards management
— Ernex Accelerator: utilized by reward program operators to increase
cardholder retention by delivering real-time value-added marketing promotions
at the point-of-sale. Real-time promotions include instant Swipe ‘N Win
sweepstakes, custom coupon offers and bonus points campaigns.
— Ernex’s Loyalty Database Hosting: a service that provides large loyalty
program operators with complete management of points data including
transactions from the point-of-sale, call center and Internet channels. This
service provides program operators with powerful tools to efficiently manage
the administrative, help-desk, partner redemption and rewards catalogue
management tasks associated with the accrual, redemption, fulfillment and
reconciliation of loyalty points.
DETAILS AND HIGHLIGHTS
Benefits of Ernex Real-Time Redemption include:
1. Point-of-sale neutrality: Ernex is able to interface its software and
connectivity to a majority of point-of-sale devices in the market to provide
real-time redemption capability plus Ernex’s full suite of real-time
solutions. For the Classic II pilot, Ernex-enabled devices – Moneris
SmartSelect and Transelect systems
provide the connectivity at the point-of-sale for Home Hardware and
2. Streamlining fulfilment and logistics: Ernex provides cardholders with
immediate access to their rewards directly at the merchant’s point-of-sale,
thereby providing an immediate, electronic fulfilment instead of a physical
fulfilment taking days or weeks. The card issuer experiences a lower call
volume in the call center, and no longer requires the administration of
ordering, inventory management, tracking and the management of outstanding
3. Streamlining reconciliation and settlement: Ernex provides business and
analytical reports to reconcile points-redemption costs between the card
program operator and participating merchants. With electronic fulfilment,
reconciliation and settlement can be enacted immediately since there are no
physical gift certificates to reconcile prior to settlement.
4. Opportunities to increase store traffic and lift sales: By being a
Real-Time Redemption merchant, there will be a significant increase in store
traffic as cardholders recognize the convenience and empowerment of selecting
and redeeming rewards in real-time. The real-time interaction at the
point-of-sale also creates opportunities for sales clerks to up sell higher
margin or higher priced merchandise, as a cardholder’s points may already
a major portion of the purchase price.
ABOUT ERNEX MARKETING TECHNOLOGIES
Ernex Marketing Technologies is a provider of innovative real-time marketing
solutions for merchants, credit card and bankcard issuers, and large
organizations. Its solutions include loyalty programs, stored-value gift card
programs, reward fulfillment services and loyalty database hosting services.
For more information, contact Ernex at 877-GO-ERNEX or visit
Ernex is a wholly owned subsidiary of RBC Financial Group.