Sprint announced an alliance with Cendant Corporation to market Sprint Prepaid Business Cards exclusively to more than 200,000 brokers and sales associates affiliated with franchised brokerages under the Century 21, Coldwell Banker, and ERA brands.
The new product for the residential real estate industry is being unveiled in San Antonio, Texas at the annual international conferences of the ERA, Coldwell Banker and Century 21 networks — which occur February 21 through March 6.
“Sprint Prepaid Business Cards are growing in popularity in the sales industry as a unique way to increase the impact and provide value to the traditional business card,” said Imke Mensah, Atlantic-ACM analyst.
The business cards function just like a prepaid phone card by providing a denomination of prepaid long-distance minutes for nationwide calling. To use the card, customers simply follow dialing instructions printed on the back of the business card.
“Sprint Prepaid Business Cards provide real estate agents with a ‘calling card’ of value when they announce themselves,” said Kelly Carnago, director of prepaid sales and marketing. “These cards give the agent’s business card some staying power.”
“Our alliance with Sprint allows the brokers and sales associates affiliated with the Century 21, Coldwell Banker, and ERA brands to leverage this unique product to grow their businesses,” said David Hardy, senior vice president of business development, Cendant Real Estate Franchise Group. “At the same time, Sprint Prepaid Business Cards will help to enhance the experience for homebuyers and sellers.”
The cards will enable brokers and sales associates to provide value-added service for their existing and potential customers; enhance customer loyalty; and enjoy an additional competitive advantage.
“Being able to provide a family in transition with an easy way to make a long-distance call is a great selling feature and allows the agent to provide added value to their customers,” said Carnago.
Sprint has introduced the product to consumer agent-based industry segments and has seen marked growth over the past few years. The introduction of prepaid business cards into the residential real estate industry is now an indication that other vertical markets in the sales industry see the retaining value of prepaid business cards.
Sprint is a global communications company serving more than 23 million business and residential customers in more than 70 countries. With 80,000- plus employees worldwide and more than $26 billion in annual revenues, Sprint is widely recognized for developing, engineering, and deploying state-of-the-art network technologies, including the United States’ first nationwide all-digital, fiber-optic network. Sprint’s award-winning Tier 1 Internet backbone is being extended to key global markets to provide customers with a broad portfolio of scalable IP products. Sprint’s high-capacity, high-speed network gives customers fast, dependable, non-stop access to the vast majority of the world’s Internet content. Sprint also operates the largest 100-percent digital, nationwide PCS wireless network in the United States, already serving the majority of the nation’s metropolitan areas including more than 4,000 cities and communities.
About Cendant Corporation
Cendant Corporation is primarily a provider of travel and residential real estate services. With approximately 60,000 employees, New York City-based Cendant provides these services to businesses and consumers in more than 100 countries. More information about Cendant, its companies, brands, and current SEC filings may be obtained by visiting [http://www.Cendant.com] or by calling 877-4-INFOCD (877-446-3623).
All products and services are provided by Sprint. This offer void if deemed an inducement under the laws of KY or WV or the real estate commission interpretations of MO or OK and elsewhere prohibited by law. A consumer purchase of a product or service may result in the seller or service provider paying a fee or commission to the Century 21, Coldwell Banker, ERA affiliated Broker or Sales Associate who obtained the sale. Neither Century 21 Real Estate Corporation, Coldwell Banker Real Estate Corporation or ERA Franchise Systems, Inc. nor its affiliated companies, including Cendant Corporation, provide any product or service in connection with Sprint.