ViaFone, Inc., a leading provider of mobile applications, announced that First of Omaha Merchant Processing, a wholly-owned subsidiary of First National Bank of Omaha and one of the nation’s leading credit card acquirers, has selected ViaFone OneBridge Mobile Server to mobilize its Goldmine sales force automation (SFA) system. With the ability to access updated information from anywhere at anytime, First of Omaha aims to boost the efficiency of its nationwide sales network, cut infrastructure costs, and improve on its already renown reputation for customer service.
The ViaFone solution extends First of Omaha’s existing Goldmine SFA system so that field reps can access sales pipeline and customer information anytime, anywhere through any Web browser. Future plans include access to the application via WAP phones.
ViaFone OneBridge Mobile Server also provides First of Omaha industrial-strength security for the financial services industry, such as “demilitarized zone” (DMZ) and Secure Socket Layer (SSL) support. In order to protect valuable corporate data, many corporations deploy two firewalls. The first, an external firewall that the company’s Web servers sit behind, provides a “demilitarized zone” between another firewall which provides an additional layer of security for corporate back-end servers. ViaFone’s solution is able to work within this system to deliver the most critical customer information intact without compromising data security. When field representatives log in to update their daily call information, the mobile Goldmine application-powered by ViaFone and jointly implemented with Tailored Automation (see related release)-will synchronize any changes to provide the latest customer information for appropriate follow-up.
“ViaFone’s proven track record in financial services and their ability to meet our rigorous security requirements made them the ideal mobile sales solution provider for First of Omaha,” said Matt Minchow, senior vice president of First of Omaha Merchant Processing. “Extending our existing SFA system enables our sales force to update their account information in real time and offline scenarios. ViaFone understands the needs of mobile sales representatives and the critical security requirements in the financial services industry, which makes OneBridge Mobile Server the ideal solution to mobilize our business processes.”
“Innovative businesses like First of Omaha are seeking to reap the rewards of mobility without retooling their existing IT infrastructure, said Russ McMeekin, CEO of ViaFone. “First of Omaha Merchant Processing is a respected leader in the credit card industry, and by taking advantage of their existing technology investments, they will be able to offer their sales reps a secure mobile sales solution to help them improve their sales reporting and keep customers apprised of the latest processing services. We are pleased to provide First of Omaha a mobile solution that serves as a critical part of their day-to-day operations and will grow to meet their future needs.”
About First of Omaha Merchant Processing
First of Omaha Merchant Processing is a premier global payment processor specializing in providing service to both the traditional and Internet direct marketing industry, as well as the traditional face-to-face card acceptance market. First of Omaha provides financial management and payment processing solutions for independent sales organizations, large and small retailers, restaurants, lodging merchants, petroleum marketers, associations/franchise groups and banks in both the business to consumer and business to business marketplaces. Processing transactions in 20 foreign currencies, First of Omaha offers international payment processing solutions for businesses worldwide.
Known for their superior customer service, First of Omaha specializes in providing clients the latest in card processing technologies. Through development of a diversified product line, First of Omaha has become a leader in the merchant processing industry, assisting clients in the reduction of chargebacks and fraud. First of Omaha is a wholly-owned subsidiary of First National Bank of Omaha and is one of the few remaining in-house bank processors. First National Bank of Omaha, founded in 1863, is the 32nd oldest nationally chartered bank in existence. First of Omaha’s Internet address is [http://www.foomp.com].
ViaFone is a leading provider of mobile enterprise applications that keep business moving in the field by bridging field sales and service employees and critical business systems, information and processes. ViaFone OneBridge delivers voice and wireless data applications across all devices, including PocketPC, Palm handhelds, RIM BlackBerry pagers and WAP and standard telephones. ViaFone solutions enable corporations to reduce operating costs, increase mobile employee productivity and increase the value and utilization of existing systems across the enterprise.
Founded in September 1999, ViaFone is based in Brisbane, Calif., with additional offices in Toronto, Atlanta and Paris. Privately held, ViaFone is backed by RedPoint Ventures, Draper Fisher Jurvetson, Partech International, RRE Ventures, Pequot Capital Management, Clarity Capital, Bell Mobility (subsidiary of Bell Canada), EDS, Samsung, Angel Investors, L.P. and others. To learn more about ViaFone’s innovative solutions, please visit [http://www.viafone.com] or call 1-800-361-0061 in the U.S. and +33-1-53-65-65-53 in Europe.