Eighteen gaming properties recently signed contracts to use the innovative products and services of Global Cash Access, the leading supplier of cash access, financial management and customer relationship marketing technologies to the gaming industry.
GCA offers an array of products and services ranging from the latest ATM technology in the gaming industry to guest development marketing services that help casinos understand their customers and increase traffic to the gaming floor and special events.
“GCA offers superior cash access services and outstanding customer service, so our decision to extend our contract for two more years was very easy,” said Jim Burns, chief financial officer for Casino Arizona at Salt River. “With GCA, we have access to patron database services, which allows us to target both potential and existing customers and improve our level of customer service.”
Several of the properties that signed contracts chose to use at least one of GCA’s innovative products or services, including the Casino Cash Plus(R) 3-in-1 ATM.
GCA’s Casino Cash Plus 3-in-1 ATM has become widely accepted due to its convenience to casino patrons and proven profitability to casino operators. Statistics show that a significant percentage of standard ATM cash request transactions at gaming properties are denied because of bad PIN numbers, exceeded limits or insufficient funds. The Casino Cash Plus 3-in-1 ATM eliminates such denials with a patented rollover feature, which gives patrons the option of obtaining funds via a POS debit transaction or a pinless credit card cash advance.
“We are really looking forward to the benefits of using GCA’s 3-in-1 ATMs,” said Richard Lobdell, chief financial officer of The Palace Indian Gaming Center, who signed a new contract with GCA. “We plan to use more of their cash access products, including the ACM (automated cashier machine), which will offer our patrons the ability to complete all of their cash access needs at one terminal. Since GCA’s products and services are integrated, I am confident that we can maximize cash flow and move our business to the next level.”
Properties that recently signed agreements with GCA are:
— Avi Resort & Casino – Laughlin, Nev. — Casino Arizona at Salt River – Scottsdale, Ariz. — Diamond Lil’s – Renton, Wash. — Freddie’s Club – Renton, Wash. — Gold Rush Casino – Henderson, Nev. — Las Vegas Motor Speedway – Las Vegas — Magic Star – Henderson, Nev. — Paradise Plaza Casino – St. Maarten, Netherland, Antilles — Point No Point Casino – Kingston, Wash. — Ramada Express – Laughlin, Nev. — Renata’s – Henderson, Nev. — Rincon Casino – Valley Center, Calif. — Sahara Hotel & Casino – Las Vegas — Silver Club – Sparks, Nev. — The Lift Casino – Las Vegas — The Palace Indian Gaming Center – Leemore, Calif. — The Venetian Resort Hotel and Casino – Las Vegas — Wildhorse Gaming Resort – Pendleton, Ore.
About Global Cash Access
Global Cash Access is a joint venture of First Data Corp. and M&C International, Inc. Providing access to the gaming industry’s largest patron database, Global Cash Access uses Internet technologies to deliver funds transfer, financial management and customer relationship marketing services to more than 1,000 gaming properties in the US, Canada, Caribbean and Europe. More information on the company is available at [www.globalcashaccess.com].