While many merchants shun payment card transactions of $10 or less, small ticket credit/debit card purchases have grown by a factor of more than six times this decade. Last year, Americans racked up more than $35 billion in small ticket purchases, led by quick service restaurant credit/debit card purchases. Between 2003 and 2004, small ticket sales increased nearly 50% from $23.7 billion. Fast food sales in 2004 hit $22.5 billion, wherein the average ticket hovers around $11 per transaction. Credit/debit card sales of transactions that $5 or less, grew from $10.8 billion to $13.5 billion last year.
<$10 Card Transactions Historical 2000: $ 5.7 billion 2001: $ 9.7 billion 2002: $14.0 billion 2003: $23.7 billion 2004: $35.5 billion Source: CardData Diamond (www.carddata.com)Details