American Express has launched a promotion rewarding cardholders with five “Membership Rewards” for every dollar charged at a fast food restaurant. The promotion runs through April 30th, according to CardTrak ([www.cardtrak.com]). American Express cardholders can earn up to 500 bonus points from fast food purchases during the promotion. The minimum purchase required is $5.00. For the the full year of 2004, credit card sales for fast food on all general purpose credit cards and debit cards was about $22.5 billion, with an average transaction of $12. Americans spend about $140 billion per year in quick service restaurants.