The percentage of credit union members that have credit union credit cards has tumbled to 18.1% from 18.4% in December, and 18.8% one-year ago. Four years ago the figure stood at 20.8%. Total card assets for portfolios over $1 million also continued their decline as a percentage of assets, falling to 3.96% from 4.22% in December. According to Portland, OR-based AssetExchange, total card assets for portfolios over $1 million increased by less than 1% in inflation-adjusted dollars. AssetExchange also found that the percentage of portfolios that grew more than the rate of inflation during the previous 12 months fell from 46% in March 2004 to 44% in March 2005. AssetExchange’s study is based 2,100 credit unions with credit card portfolios of $1 million and larger.
CU CARD PENETRATION