VISA’s Lunch Spot Delivers High Impact

VISA’s new “Lunch” TV spot may be the best commercial in the current “Life Takes Visa” campaign. The ad, which broke this weekend, will run through January. “Lunch” shows consumers smoothly and quickly moving through a busy deli at lunchtime until someone decides to pay with cash. The spot will be supported by ads in 11 markets utilizing traditional billboards, bus sides and shelters, coffee sleeves, phone kiosks, and window clings at convenience stories. VISA also released findings from a new poll by Surveys Unlimited which showed that the majority of respondents cited payment cards as their top choice for “fastest payment method” and, when asked what they would change about waiting in line, 56% said they would add more checkout lines, and 14% said create a payment card only line. About one-third said they have left without purchasing anything when there is too much check-out line frustration.

Details

Wright Express to Buy Exxon Fleet Cards

ME-based fleet card specialist, Wright Express, has signed a 10-year fleet card agreement with ExxonMobil. Under terms of the new deal, Wright Express will likely purchase the existing ExxonMobil fleet card portfolio near the end of the year. Wright Express has been providing ExxonMobil with outsourced proprietary fleet card transaction processing, marketing, and other ancillary support services since 1999. As the issuer of the ExxonMobil fleet card, Wright Express will continue to process the fleet card transactions and provide funding for future receivables. Wright Express also will provide private label fleet card services including marketing services, sales, credit approval and management, card authorization, private label credit card issuance, statement generation, customer services functions, and online services.

Details

HOLIDAY VOLUME

Britons are expected to spend GBP31.8 billion on plastic during December for the holidays, with approximately GBP20.4 billion on debit cards and GBP11.4 billion on credit cards. Overall, payment cards will account for 61.6% of the predicted total holiday spend of GBP51.6 billion in December, up from 58.8% in 2005. Credit card spending in December is predicted to remain close to December 2005 levels at GBP11.4 billion virtually unchanged from a figure of GBP11.5 billion in December 2005. Debit card expenditure in December 2006 is expected to rise 20.4% to GBP20.4 billion, compared to the year ago period. However, APACS, the UK payments association, predicts that credit cards will continue to dominate in the online arena, making up 67% of the expected GBP3 billion total of plastic card spend online at GBP2 billion, compared to GBP2.2 billion in 2005. Holiday volume on debit cards exceeded credit cards for the first time in 1999.

Details

Zions Bank Joins MoneyPass ATM Network

Salt Lake City-based Zions Bank has joined the “MoneyPass” surcharge-free ATM network. Cardholders can simply log on to http://www.moneypass.com and input the ZIP codes of their destinations to locate ATMs within the MoneyPass network. In addition to using these ATMs fee free, customers will also not be charged fees by Zions for using non-bank ATMs. Elan Financial Services is one of the nation’s leading providers of complete outsourced solutions with a focus on payments and card processing. Zions Bank operates 135 full-service branches and nearly 200 ATMs throughout Utah and Idaho.

Details

Prepaid Card Expo Lands Top Keynoters

Vicente Fox, President of Mexico, John Philip Coghlan, President and CEO, VISA USA are among the speakers to keynote the upcoming “2007 Prepaid Card Expo” in Las Vegas. The 2007 Prepaid Card Expo is sponsored by a number of industry leading companies. Gold Sponsors include: Galileo Processing, Green Dot Corporation, Meta Payment Systems, and Visa. Silver and Track Sponsors include: American Express, Carlson Marketing, Discover Network, Experian, IDT Financial Services, and MasterCard. Prepaid Media provides a host of business-to-business media and information services to numerous emerging industries.

Details

Macy’s to Sell the Aflac Duck Gift Card

Macy’s is offering, for the first time, special “Aflac Holiday Duck” gift cards this year. This is the sixth year that Aflac and the department store have partnered to sell “Aflac Holiday Ducks” raising more than $1 million since the program began. The proceeds benefit hospitals treating children with cancer. The new “Holiday Duck Gift Card” quacks when it’s opened to reveal a snowflake-covered card with the Aflac logo. The gift cards can be purchased in any denomination over $5 and can also be used to purchase items through macys. The gift cards are available at 140 Macy’s stores in 89 cities. A total of 32 hospitals will benefit from sales.

Details

BT Buynet Selects Cybertrust for PCI DSS

BT Buynet, a provider of credit and debit card processing services for local merchants, has teamed with Cybertrust for PCI DSS compliance. BT Buynet is a major provider of card processing services with clients including UGC Cinemas, Bosch and O2. The company also holds the world record for most online donations in one day for the DEC Tsunami Appeal. Cybertrust is providing BT Buynet with PCI scanning and certification services. Cybertrust is the global information security specialist, delivering services that secure critical data, protect identities and help customers demonstrate ongoing compliance.

Details

Discover/PULSE Launch Discover Debit

PULSE EFT and the Discover Network have jointly developed “Discover Debit,” the first new signature debit program to be introduced in more than a decade. Today, the Independent Bankers Association of Texas agreed to endorse the new debit program exclusively. IBAT will promote the product to the trade association’s more than 510 Texas community banks. Discover says the program offers lower expenses, fully disclosed pricing and simplified billing. Discover says banks may elect to offer “Discover Debit” in addition to any other signature debit products currently available and it does not require discontinuation of any existing relationship with other programs. IBAT also endorses “Select ATM,” PULSE’s surcharge-free ATM alliance.

Details

Two-Factor Magstripe Technology Emerges

A new solution has emerged that can harness the power of the magnetic stripe on payment cards to provide multi-factor authentication and end-to-end data encryption. The new “MagnePrint” solution from MAGENSA reduces the investments or changes to the existing infrastructure since it utilizes the magstripe card-based tokens that an institution has already issued to their customers. The “MagnePrint” is in the background of the stripe referred to as noise. It does not interfere with the cardholder personal data encoded in the foreground. Nor can the encoded data remove or erase the “MagnePrint.” Furthermore, the “MagnePrint” and the cardholder personal encoded data can be linked. When the card is first issued or first used, the card issuer stores the digitized original “MagnePrint” on the cardholder file. This is designated the “Reference MagnePrint”. The “MagneScore” software is used to score “Transaction MagnePrint” to the “Reference MagnePrint.” Typical scoring times are 10 milliseconds or less. MAGENSA is an affiliated company of MagTek.

Details

TNB Hires a Former MBNA Executive

Dallas-based TNB has hired John McMenamin, formerly with Silvercloud Software and MBNA, as a VP, regional sales executive. At TNB, McMenamin will work with prospects and clients who are considering selling their credit card portfolios to a credit union-owned issuer. Previously, he held positions with MBNA America Bank, where he was senior manager of acquisitions. McMenamin is a graduate of West Virginia University. TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing, as well as an agent issuing solution for credit unions nationwide.

Details

SpareBank 1 Inks a Deal with EnterCard Norge

SpareBank 1 has signed a new 7-year strategic partnership agreement with EnterCard Norge. The agreement involves developing new
concepts and issuing credit cards for the independent banks within the
SpareBank 1 Group. Earlier this year EnterCard signed new partnership agreements with LO in Norway and FDB/Coop in Denmark. In December last year, EnterCard signed an agreement with Coop in Norway.

Details