U.S. debit card purchase dollar volume continued to march upward in the first quarter besting the prior quarter by $3 billion. Historically, there is a slight dip in debit card PDV during the first three months of the year. According to CardData, debit card volume hit $189.1 billion in the first quarter, compared to $186.1 billion in the prior quarter. VISA’s consumer signature debit purchase volume rose 8.4% to $119 billion for the first quarter. MasterCard’s first quarter debit purchase volume, which now includes all PIN debit data and online debit, rose 45.3% to $63 billion. MasterCard began including online debit in the second quarter of last year. At the end of the first quarter VISA had 208 million consumer debit cards in force while MasterCard reported 103 million debit cards.
U.S. VISA/MC DEBIT CARD PURCHASE VOLUME
2Q/06: $177.1 billion
3Q/06: $179.5 billion
4Q/06: $186.1 billion
1Q/07: $189.1 billion
Source: CardData (www.carddata.com)