Heartland Credit Union Endorses Lifelock

Lifelock has partnered with Heartland Credit Union to provide members with identity theft protection for a discounted price. The security solution sets automatically renewing fraud alerts with the major credit bureaus, removes member names from pre-approved credit card offers, removes names from junk mail lists, cancels/replaces all personal wallet items in the event it is ever lost or stolen and is insured with a $1 million service guarantee. LifeLock was awarded as the winner of the 2007 American Business Award for the Best Radio Advertising Campaign and is widely recognized while Heartland Credit Union provides financial solutions for its customers.

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FundsTech Inks a Deal for a Virtual Gift Card

FundsTech has signed agreements with one of its clients for the distribution of its “Virtual Gift Card” program. The program is designed to provide thanks to the client’s customers while providing incentive to conduct future business. FundsTech Corp provides prepaid debit cards to over 1 billion underbanked, a market estimated at over $100 Billion annually. Moreover, the FundsTech “Cash Card” allows for the domestic and international transfer of money, a market estimated at over $100 billion annually.

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Experian to Offer Knowledge IQ for IVR

Experian will be providing “Knowledge IQ” Interactive Voice Response with Adeptra’s virtual calling platform for both inbound and outbound calling. With this development, institutions can implement a customized approach to identity authentication to provide both fraud detection mechanisms and automated delivery. Furthermore, with this development, manual operations and resources identity verification will be reduced, subsequently providing operational cost savings and reduced customer wait-time. Using tools for understanding of individuals, markets and economies, Experian provides analytical and marketing services to organizations and consumers while Adeptra Auto-resolution provides services in the U.S. and U.K.

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Braintree Says Outsource PCI DSS Compliance

According to a new white paper from electronic payment provider Braintree, the best option for PCI DSS Compliance is to outsource the storage of credit card data. By implementing Braintree’s solutions, merchants will qualify to use the new Self Assessment Questionnaire version 1.1 A, which significantly simplifies the compliance process. Not only can merchants eliminate credit data from their environment by storing it remotely, but with Braintree it never enters their environment in the first place with no loss of any existing payment processing capabilities. Braintree offers solutions for simplified PCI Compliance through remote storage of credit card information and transparent redirect technologies that eliminate the handling of sensitive payment data.

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Northwest Airlines and PayPal Launch a Promo

For purchases made between the dates of April 1st and June 14th, Northwest Airlines has teamed with PayPal to provide airline customers $50 cash-back for every airline ticket purchased for $250 or more when the purchase is conducted through the Airline’s website. This partnership is an extension of existing relations between the 2 organizations and promotes the use of NWA.com, the Northwest Airlines website. PayPal has over 141 million accounts, providing online payment solutions through payment cards and bank accounts, while Northwest Airlines serves travelers in over 1000 cities in nearly 160 countries.

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Affinion Group Launches BreachShield

CT-based Affinity marketer Affinion Group has launched “BreachShield” data breach security protection and ID theft services to help financial institutions, retailers and businesses effectively prepare for, manage, and respond to data breaches. “BreachShield” security experts can develop an incident response plan for a business prior to a breach in order to increase the efficiency of the response and minimize confusion and damages. Should a breach occur, “BreachShield” offers businesses personalized service from a dedicated rapid response team available 24 hours a day. The team develops and implements a comprehensive, fully- compliant incident response, including documenting all required information and protecting the impacted individuals from ID theft and other misuse of their personal data. BreachShield is the latest entry of ID theft protection solutions, which include such leading-edge fraud protection services as “PrivacyGuard,” “ID Secure,” “CardCops,” “PC SafetyPlus” and “Hotline.”

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Gift Card Purchasing Takes on a New Flair

Seastone reports that 96% of adults have purchased or received a gift card and 39% have purchased gift card packaging. In what represents a clear revenue opportunity and potential threat for retailers, 50% of respondents indicated they are purchasing gift card packaging at a different time and place than the gift card. The most popular format for gift card packaging is a tin box (29%), for which Seastone holds an issued patent. Tin boxes are followed by paper pouches (19%), greeting cards (15%), and stuffed animal (10%) designs. Gift card packaging is most likely to be purchased for a birthday (78%), followed by the December holidays (72%). The trend towards birthday purchases makes a strong case for year-round gift card packaging programs. The study also found that consumers expect gift card packaging to range in price from $1.43 for a paper carrier, $2.48 for a tin box, and up to $3.66 for a stuffed animal. However, a large majority of consumers would spend $5 more on a gift card if it came with free packaging. Therefore, offers such as free packaging with any gift card purchase of $20 or more are attractive for consumers.

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Minsheng Bank JCB Card

JCB has teamed with Minsheng Bank and Shiseido Liyuan
Cosmetics to issue a new co-branded credit card. In China, JCB has alliances with ten partner banks and financial institutions for acquiring operations and a network of approximately 70,000 merchants that accept JCB brand cards. The new “Minsheng Lady Flower Aupres JCB Card” design features a sparkling cubic zirconia embedded in the card surface. Under the new card program free gifts and incentives are issued when applying the new card. The first 60,000 applicants receive a cosmetics package. Also, the first 30,000 applicants who use the card three times and spend RMB88 or more in each purchase- within the first two months receive cosmetics package.

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Card Activation Wins Two Major Lawsuits

Chicago-based Card Activation Technologies won a significant court ruling on March 20th in its lawsuit against major retailers Barnes & Noble and Aeropostale. Barnes & Noble and Aeropostale sought to invalidate the Card Activation patent in that litigation. Federal District Court Judge Joan Gottshall entered a decision, however, refusing to accept Barnes & Noble and Aeropostale’s position that Card Activation’s patent is invalid. The Card Activation patent relates to a method used by most retailers for processing debit styled cards, which include gift cards and phone cards. Card Activation currently has lawsuits pending against Walgreen, Sears, TJX and OfficeMax. Card Activation has also placed on notice approximately 600 retailers relating to their potential infringement of the patent.

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ADS CERTFIES OTI CONTACTLESS READERS

On Track Innovations announced that its “Saturn 5000” and
“Saturn 6000” contactless readers have received certification from Alliance Data. The readers can support global contactless EMV applications published by MasterCard and VISA, Mifare technology, and non-EMV contactless payment programs from other major financial institutions, including “ExpressPay” from American Express and Discover.
The “Saturn 5000” and “Saturn 6000” approval is for Alliance Data’s
consolidated countertop application running on the Ingenico i5100, and
VeriFone’s Omni 3740/3750/Vx510/Vx570 platforms. Alliance Data
certification includes merchant deployment, profile setup and download,
documentation and specially trained 24 x 7 x 365 help desk support, making the “Saturn 5000” and “Saturn 6000” easy to implement and maintain for Alliance Data acquirers and ISOs and their merchants.

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