The average purchase transaction on a Visa or a MasterCard-branded
credit card has declined 8.2% over the past twelve months from $90.38 to
$82.56 in the U.S. The average Visa credit card transaction declined
7.6%, from $91.10 for 2Q/08 to $84.14 for 2Q/09. (Visa released second
quarter data this week.) The average MasterCard credit card transaction
dropped 10.2% over the same period, falling from $89.31 to $80.16.
(MasterCard will release third quarter data next week.) According to
CardData, Visa posted $192 billion in purchase dollar volume with 2.28
billion transactions for 2Q/09, while MasterCard posted $120 billion in
purchase dollar volume with 1.50 billion transactions for 2Q/09. The
combination of the recessionary impact on spending and the rising shift
to debit cards has been driving the decline in credit card PDV. Gross
dollar volume for Visa credit cards declined 15% between 2Q/08 and
2Q/09. MasterCard credit card GDV declined 18.7% during the same period.
Combined, debit card GDV was up 5.4% at mid-year. For the latest Visa
and MasterCard statistics visit CardData (www.carddata.com).
AVERAGE CREDIT CARD PURCHASE
2Q/08: $91.10 $89.31
3Q/08: $89.98 $88.34
4Q/08: $85.29 $83.43
1Q/09: $84.49 $81.47
2Q/09: $84.14 $80.16
Source: CardData (www.carddata.com)