Visa Ramps Up Olympic Winter Games Promotions

Visa has launched a major marketing campaign for the Vancouver 2010 “Olympic Winter Games” built on its “Go World” theme. Visa has already aired the “Get Closer” spot, the first in the series and will be adding the “Anthem” spot later this month. The special “Go World” campaign will also include an extensive Web site containing exclusive merchant offers, behind the scenes “Team Visa” – Vancouver training videos, downloadable photos of athletes in action, and athlete training playlists with songs available for purchase. Additional campaign elements include out-of-home advertising, host market merchant activation programs and usage promotions. When U.S. cardholders use their Visa card through December 31st, they will be automatically entered for a chance to win a trip for four to the Vancouver 2010 “Olympic Winter Games.” The latest promotion follows the recent extension of Visa’s “Olympic Games” sponsorship through 2020.

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OPTIMUM T4200

Australian-based Westpac Banking has elected to deploy thousands of
Hypercom “Optimum T4200” countertop terminals to merchants throughout
Australia as part of a five year agreement worth about $50 million.
Terms of the agreement also designate Hypercom as the key service
provider for Westpac’s base of more than 80,000 terminals. The “T4200”
terminals have received PCI PED security approval, MasterCard Worldwide
Payment Terminal Security approval for IP and wireless communication and
EMV Level 1 & 2 certifications for chip card transactions. All models
share the same platform, user interface and software toolkit to maximize
efficiency, application portability and offer customers a broad range of
options to serve any market need. The Westpac deployment will commence
in early 2010.

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V/MC Debit Card Transactions Top 9B at Mid-Year

The number of Visa and MasterCard U.S. debit card transactions topped 9 billion for
the first time, rising nearly 12% during the second quarter. While Visa and
MasterCard U.S. credit card transactions have fallen about 4% over the past year to
less than 4 billion in Q2. According to CardData, gross transaction volume for U.S.
debit cards hit 9124 million in the second quarter, compared to 8298 million in the
first quarter and 8171 million in the second quarter of 2008. Gross transaction volume for
U.S. credit cards was 3810 million in the second quarter, compared to
3502 million in the first quarter and 3968 million in the second quarter
of 2008. Credit card transactions peaked a 4002 million in 4Q/08. CardData noted
that debit card transactions declined for the first time in the third quarter of
last year, decreasing from 8171 million in second quarter to 8162 million in 3Q/08. For the third quarter of this year MasterCard reported that both debit and credit transactions edged up slightly. Visa’s Q3 data will be released in January. For complete details on Visa and MasterCard performance visit CardData (www.carddata.com).

U.S. V/MC GROSS TRANSACTIONS
(millions)
DEBIT CREDIT
2Q/08: 8171 3968
3Q/08: 8162 4002
4Q/08: 8274 4009
1Q/09: 8298 3502
2Q/09: 9124 3810
Source: CardData (www.carddata.com)

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PAYTOO MOBILE

After four years in development through its Yackie Telecom and PayToo
divisions, Paymotech Group has unveiled its “PayToo Mobile”
international mobile wallet. The telecommunications and secure payment
solutions group presented “PayToo Mobile” GSM mobile wallet to offer a
complete telecommunication and mobile payment solution through the
account holder’s single balance. The new solution also makes available
SIM card without roaming charges, VOIP account, calling card, additional
numbers attached to the account in more than 35 countries and financial
services providing for the transfer of credit all around the world.This
credit is available for calls, payments, transfers and withdrawals
anywhere in the world. Through its wide distribution network available
in more than 200 countries, with more than 450 roaming agreements and
over 400,000 recharging stations, “PayToo Mobile” targets frequent
travelers.

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Peer-to-Peer Lending Set to Explode

Shaping the banking, credit and lending industry, debate over the
creation of regulatory authorities to oversee banking, lending and
investment companies are to set precedent over the coming months. In
doing so, alternative sources will be used to a growing degree by small
businesses and consumers unable to get loans elsewhere, such as
peer-to-peer lending and angel investors (wealthy individuals who make
investments in small firms) to fulfill capital needs of small companies
and startups. This, according to Plunkett Research, also shows increased
regulatory oversight will restrict lenders; much lower risk-taking by
traditional lenders has begun; risk capital remains difficult to obtain;
higher-risk loans and investments will be taken over to a large extent
by hedge funds/private equity; a process of write-downs by lenders will
continue into 2011 in credit card and commercial real estate loans;
consumers are using credit cards less; and retail is seeing less activity.

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ANHL to Deploy iFinancial’s iPayu

ANHL has acquired the rights to use the “iPayu” technology from
iFinancial Systems privately-owned banking and payment software company.
“iPayu” uses the mobile telephone and SMS messaging to initiate small
value payments and transfers, processing electronic vouchers for
redemption at registered merchants over the Internet or at an attended
POS using the mobile phone for confirmation. International Financial
Systems (www.i-financial.org) with over 21 years of services to banks,
credit unions and financial institutions worldwide will continue to
provide the technical infrastructure to support iPayu and the payment
system.

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Epson Introduces TM-T70 Printer

Epson value-added POS solutions has made available its “TM-T70” thermal
receipt printer. The “TM-T70” all-front-access single-station printer is
designed to fit under counters and in tight spaces in specialty retail,
convenience store and food service applications, and has all
front-facing controls, front paper loading and front receipt dispensing.
Unlike traditional thermal printers, the “TM-T70” does not require
clearance for top or side-opening, has a low height and flexible
mounting options to make it a perfect fit where little else does, be it
under the register or in tight counter space. The first of three new
Epson thermal products to be introduced over the next two quarters, the
“TM-T70” also is equipped with a near-end paper detector; error LEDs; an
autocutter; is 4.49” high; a sealed top for resistance to spills and an
optional cable management; prints receipts and graphics at 170mm/second
at 180 dpi resolution; is backed by a two-year warranty; and can be
connected using USB, serial, parallel, Ethernet and wireless options.

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PayPal Promos Have Big Impact on Big E-tailers

A new survey shows that PayPal promotions launched in the fourth quarter of last year caused a significant increase in the payment method’s share of dollars spent at major online retailer sites. comScore
found that Overstock.com customers were offered 15% cash back on a $100
purchase when using PayPal, which helped push its dollar share up 3.6 percentage points to 18.6%. Walmart.com offered $20 off a purchase of $50 or greater when customers used a PayPal account to checkout, resulting in a 9.0% dollar share during 4Q/08. Dell.com gave PayPal preferential treatment, positioning the payment option right under Dell’s payment plan and above all other credit card options, helping to
boost PayPal’s share to 7.0% in 4Q/08, an increase of 5.1 percentage
points from the previous quarter. comScore says as merchants and payment services prepare for a competitive 2009 holiday season, understanding the lifts from prior promotions is critical in assembling marketing programs that positively impact consumer preferences and drive
share.

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FDC Names a New Communications Exec

First Data has appointed Chip Swearngan senior VP of Communications.
Responsible for global public relations, executive communications,
employee communications and industry analyst relations, Swearngan brings
to First Data vast experience in the payments industry. Most recently
with the Metavante Corporation, Chip oversaw the Company’s public
relations, corporate and employee communications, advertising, branding
and web channel functions for 10-years. Prior to this, he worked at
Edelman Public Relations New York to lead the reputation management
campaign for the Ericsson Corporation and directed agency-based investor
relations programs for 35 biotechnology.

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Truxx Names a New President

Truxx total payment processing solutions-designed specifically for those
in the trucking industry-has appointed Sean Jones president. Bringing
with him more than 13 years’ experience with online merchants accounts
and other areas of payment processing, five years of which have focused
on merchants in the trucking industry, Jones brings an understanding of
pricing structures and payment processing to all areas of the trucking
industry. He manages payment processing programs for several state truck
associations and buying groups and is a former owner and operator of an
ACH company. Because Truxx payment processing is designed specifically
for the trucking industry, pricing structures more accurately align with
transactions typically handled by these merchants.

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