GEMALTO ADR

Gemalto digital security has established a sponsored Level 1 American
Depositary Receipt (ADR) program in the United States, which will now
trade in the US in the over-the-counter (OTC) market. Each Gemalto
ordinary share is represented by two ADRs, for which Deutsche Bank is
acting as the depositary bank. This comes on the heels of Gemalto having
secured a two-year exclusive agreement to supply Virgin Media Mobile
Virtual Network Operator with SIM cards and its “LinqUs” Device
Management solution for 3million + customers(Cardflash International
11/18/09). The Gemalto solution facilitates access to the operator’s web
portal and makes new services easily available. Gemalto had 2008 annual
revenues of EUR1.68 billion and employs 10,000 out of 75 offices,
research and service centers in 40 countries.

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Credit Card Solicitations Finally Resume

Credit card direct marketing appears to picking up as issuers sent 180 million credit card offers to U.S. consumers last month. This is the highest monthly total tracked since December 2008 and it’s the first significant rise in mail volume all year. Mintel Comperemedia says
credit card mail volume is still down significantly from a year ago,
but October’s sharp increase is an excellent sign for the industry. This past month, Chase and American Express sent the most credit card offers. Each issuer had its most active mail month this year, as Chase more than doubled mail volume from September 2009 and American Express sent nearly 40% more offers. US Bank and HSBC (October’s seventh and eighth top mailers, respectively) likewise had their greatest mail months of 2009 to date. Mintel Comperemedia anticipates that this winter will mark the
start of a turnaround in credit card direct marketing that will be
sustained through 2010.

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MASTERCARD & CARD CONDUCT

MasterCard plans on actively participating in the consultation process
and will evaluate the financial, operational, and market impact of the
proposed Code of Conduct for the Credit and Debit Card Industry in
Canada. Announced by the Minister of Finance, the Code is being marketed
to merchants nationwide as designed to ensure merchant choice, enhanced
competition and greater transparency in a marketplace dominated by only
a few large companies, allowing merchants to choose the least expensive
method for processing on each transaction and to have complete choice on
which credit and/or debit products to, or not to, offer. Mastercard,
however, stresses the legislation runs counter to offering and operating
a reliable, efficient, convenient, and secure payment system in an
already competitive market.

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AVE INVESTMENT Intros the pcCashdrawer

POS platform provider AVE INVESTMENTS has rolled out the new $999 “pcCashdrawer” integrated POS system processor with cash drawer and till.
The new $999.00 pcCashdrawer® bundle features include Intel® Atom™ embedded into the cashdrawer;
1.6 GHz Processor with up to 2 Gigabyte RAM max; 160 GB Hard Drive or Solid State Drive;
(4) USB ports, (2) COM, (2) LAN, (1) VGA standard; POS keyboard with MSR, Programmable Keys, and 10 Keypad;
Epson compatible printer; Flat Panel LCD monitor and a 3 year overnight replacement warranty.

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CARD CONDUCT

Retail Council of Canada (RCC), The Canadian Council of Grocery
Distributors (CCGD) and the StopStickingItToUs Coalition have commended
Finance Minister Flaherty and the Government of Canada for the
introduction of a Code of Conduct governing the Canadian debit and
credit card markets. The Code is designed to ensure merchant choice,
enhanced competition and greater transparency in a marketplace dominated
by only a few large companies. In response, the RCC, CCGD and its
Coalition partners have established the Payments Accountability Council
(PAC) to provide input to the consultation process and report on
compliance with the Code. The Code allows merchants to choose the least
expensive method for processing on each transaction and to have complete
choice on which credit and/or debit products to, or not to, offer.

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NACS Says GAO Study Confirms Hidden Swipe Fees

The National Association of Convenience Stores says the GAO report
confirmed many of the most harmful aspects of unfair, hidden fees
swipe fees that are incurred every time a consumer pays by debit or
credit card. The report shows that the credit card companies and their
issuing banks mislead the public about their increasing rates and about
the benefits of credit cards to businesses. The report also outlines an
unfair, anti-competitive system that hurts Main Street businesses and
their customers in order to pad the banks’ bottom lines, with little
relation to the actual costs of processing payments. The report makes it
clear that unless Congress acts to bring competition and transparency
into the interchange system, the big banks and credit card companies
will keep lining their pockets at the expense of small businesses and
consumers nationwide.

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The Equifax Credit Score Card is Launched

Equifax has introduced “The Equifax Credit Score Card” that provides consumers with a free
snapshot of their credit score range and a high-level explanation of their credit
standing. Access to the credit score range also includes a description of some of
the key factors that may be impacting the credit score, as well as a customized
recommendation of an Equifax product that can help the consumer better
understand, track and protect their credit. Equifax Credit Score Card is absolutely free–consumers are not required
to provide their credit card information in order to receive it and are under no
obligation to purchase other Equifax products.

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NRF Says GAO Study Reveals Interchange True Cost

The National Retail Federation says the GAP study shines a spotlight on
credit card fees and their cost to consumers. the NRF says interchange
is a fee averaging 2% that Visa and MasterCard banks charge
merchants each time one of their credit cards is swiped to pay for a
purchase. The credit card industry’s interchange or “swipe fee” revenue
has tripled from the $16 billion collected when NRF began tracking the
fees in 2001 to $48 billion last year. Visa and MasterCard rules
effectively force merchants to pass the fees on to consumers by
requiring them to be included in the advertised price of merchandise
and making cash discounts difficult. As a result, the NRF says the
average household paid an estimated $427 in higher prices last year, up
from $159 in 2001.

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InstaSave Powers Lowes Foods Fresh Rewards

Digital CRM marketer InstaSave has launched digital coupons delivered
via mobile phone text messaging to Lowes Foods Fresh Rewards customers. Consumers
that receive targeted text messages can reply with a key word to have the digital coupon
automatically connected to their loyalty account and ready to scan at
checkout. InstaSave is expanding its targeted
cross-channel customer CRM platform for broader distribution through
multi-channel personalization. This new text messaging capability for digital coupons
now adds all mobile phones to InstaSave’s existing email, smart phone and
Internet channels of digital coupon delivery. InstaSave partnered with Mobile Discovery to
power this new innovative mobile channel. Mobile Discovery is working with
InstaSave to expand the mobile text messaging program to include QR codes and image recognition
capabilities.

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INTERAC & CARD CONDUCT

Interac Association has disclosed the importance of addressing the
changes in the debit card marketplace in Canada and is prepared to work
with the Government in regards to the Card Conduct Code. Interac is
prepared to explore the feasibility of the merchant routing proposal to
ensure goals of transparency and choice are fully achieved. INTERAC
debit system serves millions of Canadians everyday, given nearly 60% of
all card payment transactions in Canada are debit. Given Canada now has
a multi-network debit environment, all competitors should play by the
same transparent rules providing adequate protection for merchants and
consumers. Because competitors do not abide by the same rules, INTERAC
is operating at a distinct disadvantage to its US-based multinational
competitors.

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AmEx OPEN Enables Small Biz Gov Contracts

American Express OPEN has launched “OPEN for Government Contracts:
Victory in Procurement(VIP) for Small Business”, created to enable small business
owners to capitalize on growth opportunities with government contracts.
Despite the enormous growth opportunity presented by federal contracts,
40% of business owners do not have any knowledge of how to apply for federal
contracts. In addition, 40% are not sure their product or service is purchased by the
federal government, according to a SCORE survey of 1100 small business owners.
The VIP program has set the following goals: educate and help one million business owners better understand the
contracting process; encourage 100,000 businesses owners to get “contract-ready” by
registering on the CCR or obtaining the proper certification(s) for their
businesses; facilitate up to 10,000 teaming, mentoring and coaching
opportunities for businesses and help business owners secure $1 billion in government
contract and sub-contract commitments. By partnering with Business Matchmaking,
SCORE “Counselors to America’s Small Business” and Women Impacting
Public Policy (WIPP), OPEN®’s VIP program is expected
to help business owners at every level of contract readiness access as much as
$1 billion in procurement opportunities.

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DEUTSCHE BANK & GEMALTO

Deutsche Bank has been appointed the Depositary Bank for the Level I
American Depositary Receipt (ADR) program of Gemalto. Gemalto digital
security had 2008 annual revenues of EUR1.68 billion and 10,000
employees operating out of 75 offices, research and service centers in
40 countries. Providing mobile connectivity, identity/data protection,
credit card safety, health and transportation services,
e-government and national security, Gemalto provides governments,
wireless operators, banks and enterprises a wide range of secure
personal devices such as Subscriber Identification Modules (SIM),
Universal Integrated Circuit Card (UICC) in mobile phones, smart banking
cards, smart card access badges, electronic passports, and USB tokens
for online identity protection.

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