Diners Club Intl Launches Global Branding Campaign

Discover’s Diners Club International has launched its new global branding campaign that includes a refreshed logo, redesigned card art and Web site and new print, out-of-home and broadcast advertisements as part of its a major rebranding effort. In the hopes of reinvigorating its brand, the new TV and print ads have launched in a number of markets throughout Q4/09. Developed in collaboration with Draftfcb Chicago, the new campaign symbolizes a continuation of delivering on the Diners Club
brand promise to empower cardmembers and enrich their personal and
business experiences through access to superior services and exclusive
privileges. The ads can be seen in Austria, Brazil, Denmark, Finland,
Japan, Norway, South Africa and Sweden and will continue to roll out in
other international markets throughout 2010. Diners Club International is owned by Discover Financial Services.

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Blaze Mobile and Tetherball Team for M-Rewards

Blaze Mobile and mobile marketing application service Tetherball are offering the ability to redeem mobile rewards and coupons and pay for their purchase using their mobile phone. Loyalty members can receive offers from Tetherball on their mobile phone from retailers like Dairy Queen and others. To redeem the offer, the consumer simply holds their cell phone, with the “Blaze Sticker” on the back of the phone, near the POS device at the check out stand. Once the offer is validated in real-time, the consumer holds their cell phone near the POS device once again to pay for their purchase. Tetherball serves national retailers and ad agencies in the QSR and entertainment industries and has delivered over 150% growth in new revenue and higher customer retention and loyalty for these clients. The “Blaze Mobile Wallet” enables fast and easy “contact-less” purchases as well as fund transfer, banking, and personal finance management. It can manage bank accounts at more than 8,000 supported financial institutions, view electronic receipts, and quickly and easily create expense reports.

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OCT LEI

The Conference Board Leading Economic Index (LEI) for The United Kingdom
declined 0.1% while The Conference Board Coincident Economic Index (CEI)
decreased 0.3% in October. With the 0.1% decline, the Conference Board
LEI for Spain now stands at 109.4 (2004=100), which increased 0.3% in
September and increased 1.9% in August. Meanwhile, the CEI results for
the month were preceded by a 0.1% decrease in September, 0.2% decrease
in August and now stands at 100.3 (2004=100). LEI results for the month
were attributed to positive gains in only 3 of the 6 components that
make up the Conference Board LEI for Spain, including order books
survey, the capital equipment component of industrial production and the
inverted long-term government bond yield while negative contributors
included job placings, the Spanish equity price index and the Spanish
contribution to Euro M2.

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Company Holiday Gift Cards Become More Popular

Of companies giving bonuses this year, 49% will give cash, spending a
median of $250 per employee. Thirty-nine percent will give gift cards,
with a median value of $35 per employee and 22% will give food. The
Hewitt Associates survey found that most U.S. employees hoping to get a
holiday bonus to supplement the small pay raises they saw this year may
be disappointed. While the current economy has accelerated the decrease,
Hewitt’s research shows a steady trend away from these bonuses toward
the adoption of more formal pay for performance programs to reward and
thank employees. Replacing holiday bonuses are variable pay programs,
which have increasingly emerged as the primary pay for performance
vehicle for employers and make up a greater portion of an employee’s
overall compensation package.

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Dunkin’ Donuts Approves Access to Money

ATM operator Access to Money has been selected by Dunkin’ Donuts to
offer ATM machines for the network of franchisees. The ATM program will
be available to franchisees in New York and may expand to additional
markets in 2010. Access to Money is one of the largest providers and
non-bank
operators of ATMs in the United States with more than 12,000 terminals
under contract, its customers range from national specialty stores,
retailers and credit unions to individual convenience stores, and are
located throughout all 50 states. Access to Money also provides student
loan outsourcing services to university credit unions throughout the
United States.

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Aria Systems Offers Low Cost PCI

On demand billing service Aria Systems has introduced the new Aria PCI
Acceleration Program SaaS solution for a faster and less expensive way
to achieve Payment Card Industry Data Security Standard (PCI DSS)
compliance for online transactions. Deployed in 30 days or less for $30,000 plus monthly fees based on
credit card volumes as low as 1% per card, the new program helps
merchants reduce the time and expense associated with achieving PCI
compliance for online credit card processing. The Aria PCI Acceleration Program – available through January 31, 2010
only – helps reduce the PCI burden by providing secure hosting of end user registration pages* – including all
pages where payment information is entered, branded and linked to
integrate seamlessly with the customer’s branding and web look-and-feel; credit card management – *providing PCI-compliant management of
credit card information; PCI-compliant bulk-loading of credit card information* – to allow
organizations to quickly and cost-effectively migrate to an outsourced card management solution; integration with major payment processors – *including
Authorize.net, Chase Paymentech, Cybersource, PayPal, TransFirst,
RBS Worldpay, and many more and ollections and remittance* – so that ongoing customer
interactions involving payment card information remain secure and is
PCI-compliant.

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Ave Investments Offers pcCashdrawer

POS platform provider AVE Investments has introduced the “pcCashdrawer” custom POS cash drawer.
By combining the custom POS cash drawer with the fanless, low power consumption Intel® Atom™ processor, motherboard,
hard drive, LAN and peripheral connectors, the new “pcCashdrawer” frees up
valuable space for retail check out. The custom steel POS cash drawer
chassis houses the computer, the connectors, the till, the wires and
power bricks for peripherals, and provides a base for the keyboard,
printer, and monitor. The “pcCashdrawer” is engineered for serviceability. If either the POS CPU
or the Cash Drawer assembly needs service, the computer and cash drawer
can simply be separated and removed from the unit without any tools.
Three year overnight replacement warranty means retailers are back in
operation the next day.

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3V VIRTUAL VISA

VendTek Systems, Peoples Card Services and Visa Canada have introduced
the “3V Virtual Visa,” Canada’s first prepaid virtual Visa program,
following an agreement with 3V Transaction Services online payments
company. Allowing customers to shop online or by phone using a prepaid
disposable 16-digit Visa number, used online just like a standard credit
card, the 3V voucher program will be introduced to the Canadian market
in December, available through participating Now Prepay serviced retail
outlets in denominations ranging from $20 to $500. Peoples will act as
the Visa issuer and VendTek will be responsible for marketing and
distribution of the 3V product. All parties are expecting to spend up to
$300,000 in marketing costs in the first year.

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Procrastinating Consumers are Time-Strapped

The 66% of all consumers yet to finish their holiday shopping, 21% of whom will be shopping for gifts the week leading into Christmas and 4% of whom are actually planning to gift shop as late as Christmas Eve, aren’t necessarily lazy. Only 18% of these procrastinating consumers are actually time-strapped, however, with 31% holding out for the best deals; 19% still saving money for holiday gifts; 11% are waiting to use their last paycheck; 10% are waiting for post-holiday sales to buy presents for those on their lists this year; and 5% are holding out for an end-of-year bonus. This, according to the latest American Express “Spending & Saving Tracker” gaging what consumers plan to spend on and what motivates them to spend or save, also shows 32% expect to spend more while 33% expect to spend the same in the next 30 days when compared to the previous 30 days, 22% of whom attribute this to decreases in prices; 21% to making trade-offs with other expenses; and 20% to having finally saved enough money to afford items.

HOLIDAY PARTY SPEND
Item %
Clothing 44%
Nails 24%
Hair 31%
Source: AmEx

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